When giving advice to someone, especially as stern as Bagchi gives it, it helps if the person has been through the same situation they are giving advice on. This makes the author, and the article, more credible and the students are more likely to take the advice that they are given. If Bagchi had attended another university his letter to the students wouldn’t have as great of an impact. Another way that ethos is used in this letter is that it was published in the Op-Eds in The Daily California. The author of the newspaper felt the letter should be read by more people than just the incoming freshman class. By the newspaper doing this the students will be more likely to read the letter and take what he is saying to heart because they will feel it holds actual importance. Creditably of a source is crucial but so is their appeal to the …show more content…
He appeals to the most common emotion or struggle found among all freshmen, homesickness. Bagchi uses this when he mentions, “The constant reminders of childhood friends enjoying the comfort and familiarity of staying home for college (Bagchi, 2017).” He also glorifies a restaurant that Berkeley students commonly go to by saying, “Grab a burrito at Gordo’s and start exploring your new home (Bagchi, 2017).” He has already talked about their past and “childhood friends” which makes them look back at what they are going to be missing so now he is forcing them to look at the future. This appeals to the students’ emotion by causing them to look back on their past and be nostalgic, but look forward at their future and be excited. The students will pay more attention and be intrigued by the article if they can relate to what it is saying. The students begin to trust him and Bagchi gives real life examples to further prove his