Rhetorical Analysis Of Texting And Driving
Each day we go about our lives without rethinking the repercussions that could arise from our routine actions. Roughly, over 8 people are killed and 1,150 are injured each day from vehicular crashes involving a distracted driver (Centers for Disease Control and Prevention). “New research from AT&T shows nearly 4-in-10 smartphone users tap into social media while driving. Almost 3-in-10 surf the net. And surprisingly, 1-in-10 video chat (AT&T).” “7-in-10 people engage in smartphone activities while driving (AT&T).” “A recent AT&T survey found that 97 percent of teens say they know that texting is dangerous. The survey also found: 75 percent of teens surveyed say that texting while driving is “common” among their friends; Almost all teens (89 percent) expect a reply to a text or email within five minutes or less; And 77
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It was used in order to generate a response out of the audience and make them rethink their behavior; because, most people reach for their phone while driving almost obliviously – completely carefree. In this advertisement, AT&T’s intention is to make the audience form an emotional attachment to the characters that were portrayed. They create a bond between the characters and the viewers by illustrating the relationships of each character through narration. In the middle of the ad, AT&T presents all of the characters showing a family relation between mother-and-daughter and husband-and-wife. It makes you reflect back to your family or someone you value. AT&T draws from this bond to keep the viewers off guard for the crash to come. This strategy helps the producers of the video heighten Solomon’s shock-producing approach. Once you’ve become emotionally attached to the characters played, the ad blind-sides the audience with a devastating crash. The crash demonstrated in the video forces you to think back to when you picked up your phone or when you selfishly endangered the lives of someone you
It was used in order to generate a response out of the audience and make them rethink their behavior; because, most people reach for their phone while driving almost obliviously – completely carefree. In this advertisement, AT&T’s intention is to make the audience form an emotional attachment to the characters that were portrayed. They create a bond between the characters and the viewers by illustrating the relationships of each character through narration. In the middle of the ad, AT&T presents all of the characters showing a family relation between mother-and-daughter and husband-and-wife. It makes you reflect back to your family or someone you value. AT&T draws from this bond to keep the viewers off guard for the crash to come. This strategy helps the producers of the video heighten Solomon’s shock-producing approach. Once you’ve become emotionally attached to the characters played, the ad blind-sides the audience with a devastating crash. The crash demonstrated in the video forces you to think back to when you picked up your phone or when you selfishly endangered the lives of someone you