Rhetorical Analysis Introduction Communication skills are vital to every living thing on Earth. Communication skills have become sophisticated. There are many factors and types in expression; formal, informal, oral, written, visual, verbal. Sometimes there are other ways to communicate with senses; tasting and touching. Therefore, people have been developing communication skills since they are important among all beings. People have invented so many methods to communicate more effectively in various situations. Surprisingly, if a person’s communication skills are impressive, then he or she can influence other people. One of the ways leading to a powerful cogency requires Rhetorical Analysis. The art of writing and speaking consists of five parts; introduction, situation, rhetorical strategies, appeals, and conclusion. Rhetorical Analysis is mostly found in written form of communication and in professional essays. A rhetorical writing is availed by C. Whan Park, Andreas B. Eisingerich and Gratiana Pol (2014) when they publish a research article called The “Power of …show more content…
In the article “The Power of a Good Logo”, the authors (researchers) also want to attract people who do not study in the art and design. These people can be random shoppers who might only care about the products, but the more products that they consume from a company or the profit of a company increases, the more power that this company will gain, and branding will be well-known. In the research “The Power of a Good Logo” provides readers the knowledge about the essence of branding logos. It bestows useful information that not only graphic designers understand, but everyone else