Rhetorical Analysis
Rhetorical Analysis of the U.S Army Advertisement “Army Strong” Campaign
Christina DoBynes
DeVry University
Rhetorical Analysis of the U.S Army Advertisement “Army Strong” Campaign
When you see a solider in his or her uniform, you are proud that they are serving this country to protect our freedom, securing our country, and defending democracy worldwide. The solider can come from different branches of the Military. The one you might be familiar with is the U.S. Army. These soldiers are well respected and prepared to serve our country whenever and wherever needed, combat-ready at all times, and trained to counter any threat, anywhere. In 2007, the United States Army department published a recruitment ad for U.S. citizens with a new twist. The “Being Proud is strong. Making others proud is Army strong.” Ad for U.S Army is persuasive. They show their target audience not only people who want to make a difference in their lives and communities but also the people who love and support them or influence the recruit’s decisions. The “Being Proud is Strong. Making Others Proud is Army Strong” uses a male in the Army uniform with a brown curly hair little girl wrapped around his back shoulders giving him a kiss on the check to promote reasoning, credibility, and emotion to influence the readers to join the Army to become a solider which stands for strength in this case.
In 2007, the “Being Proud is Strong. Making others proud is Army Strong.” was paid and released by the United States Army. The United States Army want to build the strongest force in the world and the way they do that is by recruiting. The recruitment advertisement is targeting people that want to better themselves and who love and support them or influence the recruit’s decisions. Imagine a picture of a man in a green camouflage uniform looking down smiling with brown wavy hair little girl on his back over his shoulders giving the solider a kiss on the check with her arms wrap
Christina DoBynes
DeVry University
Rhetorical Analysis of the U.S Army Advertisement “Army Strong” Campaign
When you see a solider in his or her uniform, you are proud that they are serving this country to protect our freedom, securing our country, and defending democracy worldwide. The solider can come from different branches of the Military. The one you might be familiar with is the U.S. Army. These soldiers are well respected and prepared to serve our country whenever and wherever needed, combat-ready at all times, and trained to counter any threat, anywhere. In 2007, the United States Army department published a recruitment ad for U.S. citizens with a new twist. The “Being Proud is strong. Making others proud is Army strong.” Ad for U.S Army is persuasive. They show their target audience not only people who want to make a difference in their lives and communities but also the people who love and support them or influence the recruit’s decisions. The “Being Proud is Strong. Making Others Proud is Army Strong” uses a male in the Army uniform with a brown curly hair little girl wrapped around his back shoulders giving him a kiss on the check to promote reasoning, credibility, and emotion to influence the readers to join the Army to become a solider which stands for strength in this case.
In 2007, the “Being Proud is Strong. Making others proud is Army Strong.” was paid and released by the United States Army. The United States Army want to build the strongest force in the world and the way they do that is by recruiting. The recruitment advertisement is targeting people that want to better themselves and who love and support them or influence the recruit’s decisions. Imagine a picture of a man in a green camouflage uniform looking down smiling with brown wavy hair little girl on his back over his shoulders giving the solider a kiss on the check with her arms wrap