Rhetorical Analyses
July 31, 2013
Rhetorical Analyses You usually don’t see baby’s riding an airplane in first class, getting tailored suits, being the best man at a wedding, and sitting next to a pile of money. But the people at E Trade had a different idea. E Trade is an online company that allows you to trade stocks and bonds online. People come to E Trade to make more money or plan for the future, starting late in the 2000’s E Trade started an advertisement campaign to inform more people about their website. To bring more attention to their website E Trade brought in a talking a baby to their commercials. In the E Trade baby commercials the baby in the commercial tries to show how E Trade is the best online investing company by using ethos and pathos. Using these appeals the author builds credibility by mentioning features about the website and showing nice things, also the author shows an emotional appeal by using a talking baby, creative music, and by also making the commercials funny. Messy, silly, and naive, these are some words you could use to describe a baby. E Trade knew this very well, and knew they would have to build the credibility of the baby so people could still take them seriously. In one of the first earlier commercials “Tailor” the E Trade talking baby is getting measurements taken buy a guy named Enzo. The baby then goes on to talk about how Enzo was confused at first when he started to use E Trade but then began to soon understand it after watching tutorial videos and using costumer support. Having little information like that built the babies ethos or credibility because he mentioned multiple features the website has to offer. Another way the E Trade commercials show ethos is in the commercial E Trade “Save It”. In this particular E Trade commercial the baby has a pile of money next him and acts like that’s his 401k fund, but then goes on to a slide show on the many ways someone could spend their money. At the beginning of
Rhetorical Analyses You usually don’t see baby’s riding an airplane in first class, getting tailored suits, being the best man at a wedding, and sitting next to a pile of money. But the people at E Trade had a different idea. E Trade is an online company that allows you to trade stocks and bonds online. People come to E Trade to make more money or plan for the future, starting late in the 2000’s E Trade started an advertisement campaign to inform more people about their website. To bring more attention to their website E Trade brought in a talking a baby to their commercials. In the E Trade baby commercials the baby in the commercial tries to show how E Trade is the best online investing company by using ethos and pathos. Using these appeals the author builds credibility by mentioning features about the website and showing nice things, also the author shows an emotional appeal by using a talking baby, creative music, and by also making the commercials funny. Messy, silly, and naive, these are some words you could use to describe a baby. E Trade knew this very well, and knew they would have to build the credibility of the baby so people could still take them seriously. In one of the first earlier commercials “Tailor” the E Trade talking baby is getting measurements taken buy a guy named Enzo. The baby then goes on to talk about how Enzo was confused at first when he started to use E Trade but then began to soon understand it after watching tutorial videos and using costumer support. Having little information like that built the babies ethos or credibility because he mentioned multiple features the website has to offer. Another way the E Trade commercials show ethos is in the commercial E Trade “Save It”. In this particular E Trade commercial the baby has a pile of money next him and acts like that’s his 401k fund, but then goes on to a slide show on the many ways someone could spend their money. At the beginning of