Retail Store Design and Layout
A PROJECT REPORT ON
“DESIGN AND LAYOUT OF A RETAIL STORE”
IN PARTIAL FULFILMENT OF THE REQUIREMENTS OF MASTERS IN MANAGEMENT STUDIES
UNIVERSITY OF MUMBAI
VIVEKANAND EDUCATION SOCIETY’S
INSTITUTE OF MANAGEMENT STUDIES & RESEARCH.
UNDER THE GUIDANCE OF:
PROF. E. LAKSHMINARAYAN
PREPARED BY:
DINESH GURNASINGHANI
SPECIALIZATION: MARKETING
MMS (2010-2012)
DECLARATION
I, Dinesh S. Gurnasinghani, student of MMS at Vivekanand Education Society’s Institute of Management Studies and Research, have completed Project on “Design and Layout of a Retail Store” The information submitted by me to the University in partial completion of MMS course is true and original to the best of my knowledge.
Dinesh S. Gurnasinghani
MMS II (Marketing)
VESIMSR, Chembur, Mumbai.
|Sr. No. |Particulars |Page No. |
|1. |Executive Summary |4 |
|2. |Objective |5 |
|3. |Introduction to retail industry |5 |
|4. |Need and importance |7 |
|5. |Retailing in India |8 |
|6. |Challenges facing retailing industry |10 |
|7. |Classification of store |11 |
|8. |Store layout, Interiors and
“DESIGN AND LAYOUT OF A RETAIL STORE”
IN PARTIAL FULFILMENT OF THE REQUIREMENTS OF MASTERS IN MANAGEMENT STUDIES
UNIVERSITY OF MUMBAI
VIVEKANAND EDUCATION SOCIETY’S
INSTITUTE OF MANAGEMENT STUDIES & RESEARCH.
UNDER THE GUIDANCE OF:
PROF. E. LAKSHMINARAYAN
PREPARED BY:
DINESH GURNASINGHANI
SPECIALIZATION: MARKETING
MMS (2010-2012)
DECLARATION
I, Dinesh S. Gurnasinghani, student of MMS at Vivekanand Education Society’s Institute of Management Studies and Research, have completed Project on “Design and Layout of a Retail Store” The information submitted by me to the University in partial completion of MMS course is true and original to the best of my knowledge.
Dinesh S. Gurnasinghani
MMS II (Marketing)
VESIMSR, Chembur, Mumbai.
|Sr. No. |Particulars |Page No. |
|1. |Executive Summary |4 |
|2. |Objective |5 |
|3. |Introduction to retail industry |5 |
|4. |Need and importance |7 |
|5. |Retailing in India |8 |
|6. |Challenges facing retailing industry |10 |
|7. |Classification of store |11 |
|8. |Store layout, Interiors and
Bibliography: • Retail Marketing Management – David Gilbert • Retail Management – Levy & Weitz • Retailing management-Swapna pradhan • www.webplaces.com • www.retailyatra.com • www.google.com