Retail Marketing Image Study
Table of Contents
Executive Summary 3
1.0 Introduction 4
2.0 Literature Review 5 2.1Store Image 5 2.2Store Personality 5
3.0 Brand Comparison 6 3.1Brands Image Comparison 6 3.2Brands’ Personality Comparison 7
4.0 Marketing Mix 4P’s 9 4.1Price 9 4.2Product and Services Assortment 9 4.3Promotion 10 4.4Place 10 Bibliography…………………………………………………………………………………………………………………………………………..12
Executive Summary
The ultimate goal of any company regardless of what industry or size is to maximize profit and expansion. In order for this to be achieved a good company must project a favorable image, personality and atmosphere.
The following report is the study about concepts of store image and store personality and will concentrate on comparing and contrasting the store image and store personality of two specific grocery shops; Woolworths and ALDI. Store image and store personality of Woolworths will be compared to the store image and store personality of ALID through the information and data collected whilst personally observing and evaluating the two shops. The realization of how a particular store portrays their image compared to how the consumer actually views the store is a critical comparison that has direct influence on the stores popularity and profitability.
1.0 Introduction
The most common type of retail store is the supermarket variety which provide a wide range of goods and services such as food, laundry, household product, liquor and petrol. This category of retails continues to develop its facilities and services such as convenient locations, store atmosphere, variety of products, trading hours etc in order to attract and hold their customers. Woolworth and ALDI in Glendale are two retail stores covered in the subsequent report. Although both retail stores operate as grocery markets, they use different marketing strategies, positioning their store image and personality differently.
Store image and store personality are two
Executive Summary 3
1.0 Introduction 4
2.0 Literature Review 5 2.1Store Image 5 2.2Store Personality 5
3.0 Brand Comparison 6 3.1Brands Image Comparison 6 3.2Brands’ Personality Comparison 7
4.0 Marketing Mix 4P’s 9 4.1Price 9 4.2Product and Services Assortment 9 4.3Promotion 10 4.4Place 10 Bibliography…………………………………………………………………………………………………………………………………………..12
Executive Summary
The ultimate goal of any company regardless of what industry or size is to maximize profit and expansion. In order for this to be achieved a good company must project a favorable image, personality and atmosphere.
The following report is the study about concepts of store image and store personality and will concentrate on comparing and contrasting the store image and store personality of two specific grocery shops; Woolworths and ALDI. Store image and store personality of Woolworths will be compared to the store image and store personality of ALID through the information and data collected whilst personally observing and evaluating the two shops. The realization of how a particular store portrays their image compared to how the consumer actually views the store is a critical comparison that has direct influence on the stores popularity and profitability.
1.0 Introduction
The most common type of retail store is the supermarket variety which provide a wide range of goods and services such as food, laundry, household product, liquor and petrol. This category of retails continues to develop its facilities and services such as convenient locations, store atmosphere, variety of products, trading hours etc in order to attract and hold their customers. Woolworth and ALDI in Glendale are two retail stores covered in the subsequent report. Although both retail stores operate as grocery markets, they use different marketing strategies, positioning their store image and personality differently.
Store image and store personality are two
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