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Retail Banking of Axis Bank

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Retail Banking of Axis Bank
Retail Banking
Of
Axis Bank
(Summer Internship Report) From 3rd June to 24th July

ACKNOWLEDGEMENT

I express my deep gratitude to AXIS Bank division, Kanpur for giving me this opportunity to do summer internship. I acknowledge the give and take relationship wherein I could work diligently on the project assigned to me and contribute to the organization with my efforts and get essential credit to my profile before I enter the corporate world.
I thank my project trainer “MR. ASHUTOSH VERMA” for giving me the opportunity to work on a project that holds strategies importance to the organization.
Subsequently, I want to thank my faculty teacher MR. ANOOP SINGH SIR for generating confidence in me and providing some construction providing some constructive suggestion which benefitted in me and a lot. I am grateful to them for their indispensible and sensible guidance through the project.

AKANSHA TEWARI

EXECUTIVE SUMMARY

The financial year 2007-08 will be remembered as a year of transformation in the history of the Bank, when the name of the Bank changed to Axis Bank from UTI Bank. The conviction that it was worthwhile to invest in building a brand that would solely be our own helped to create a distinct identity. The name Axis Bank connotes solidity and transcends geographical boundaries as we seek to become a multinational bank. The Bank was successful in establishing a new identity in the market in a short span of time.

The Bank once again met with considerable success over the past year and achieved all its key objectives. This encouraging performance not only underscored the sustainability of the Bank's high tempo of growth, but also helped to move closer to its objective of being one of the more customer-focused banks in the country. This is reflected in the robust growth in both business and revenue



References: Books * Dr. I.M. Pandey- Financial Management, Vikas Publication Delhi * M.Y. Khan P.K. Jain- Financial Management , Tata Mc Graw Hill Publishing company Limited, New Delhi Websites * www.axisbank.com * www.infinancials.com * www.google.com * www.axisbank.com/xmlapplication/aboutus/financials/images/Annual-Report-2007.pdf

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