research paper on Airtel
Introduction
Building a loyal customer starts by creating the holistic customer profile, but continues by embracing an innovative loyalty and incentive structure that encourages and rewards customers for their continuous business. The mobile telecommunication companies uphold their service quality and change their marketing core strategies to retain their existing customers by enhancing and optimizing the customer loyalty. Therefore, it becomes significant for telecom companies to identify factors of services that influence customer loyalty and in turn creates loyal customers by satisfying them. By establishing a loyalty solution Airtel creates a strategy where the customer experience and satisfaction is paramount ensuring that their busy life styles are supported and enriched. In today 's globalised and borderless market, quality and productivity are essential for the survival and growth of any organization. Both these factors depend mainly on the attraction and retention of customers. Thus the customer is the main focus for any successful business. Business success depends on organizations understanding and meeting customers ' needs and demands. There are some factors for example brand image, consumer satisfaction, service quality, trustworthiness, loyalty& relationship are directly responsible for building customer loyalty. Airtel comes from Bharti Airtel Limited, one of Asia’s leading integrated telecom services providers with operations in India, Sri Lanka and Bangladesh. It has changed the mobile phone status from luxury to a necessity in Bangladesh. This positive change has become the corporate positioning of Airtel and is translated. Airtel’s success was based on a simple mission: "bringing mobile telephony to the masses" which was the cornerstone of its strategy. Growth over the last years have been fuelled with innovative products and services targeting different markets segments, aggressive improvement of network quality and dedicated customer care.
Building a loyal customer starts by creating the holistic customer profile, but continues by embracing an innovative loyalty and incentive structure that encourages and rewards customers for their continuous business. The mobile telecommunication companies uphold their service quality and change their marketing core strategies to retain their existing customers by enhancing and optimizing the customer loyalty. Therefore, it becomes significant for telecom companies to identify factors of services that influence customer loyalty and in turn creates loyal customers by satisfying them. By establishing a loyalty solution Airtel creates a strategy where the customer experience and satisfaction is paramount ensuring that their busy life styles are supported and enriched. In today 's globalised and borderless market, quality and productivity are essential for the survival and growth of any organization. Both these factors depend mainly on the attraction and retention of customers. Thus the customer is the main focus for any successful business. Business success depends on organizations understanding and meeting customers ' needs and demands. There are some factors for example brand image, consumer satisfaction, service quality, trustworthiness, loyalty& relationship are directly responsible for building customer loyalty. Airtel comes from Bharti Airtel Limited, one of Asia’s leading integrated telecom services providers with operations in India, Sri Lanka and Bangladesh. It has changed the mobile phone status from luxury to a necessity in Bangladesh. This positive change has become the corporate positioning of Airtel and is translated. Airtel’s success was based on a simple mission: "bringing mobile telephony to the masses" which was the cornerstone of its strategy. Growth over the last years have been fuelled with innovative products and services targeting different markets segments, aggressive improvement of network quality and dedicated customer care.
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