Research Paper
“CONSUMER BEHAVIOUR TOWARDS ECO-FRIENDLY PRODUCTS”
JAGRITI CHHABRA
INDEX
ABSTRACT
Environment friendly products and green marketing has become a highly attractive subject. Corporate are constantly trying to find the best way to reach the customers with their green message. Customers and businessmen are depending more on environment and have started to pay more attention to the protection of environment. Over the past few years, the demand for green products in Indian has been growing significantly due to the increased interest in the environment. Consumers today are increasingly “thinking green” and are willing to pay more for environmentally friendly products. The increasing numbers of consumers who prefer and are willing to buy these products are subjected to the buying process. Consumers have different buying behaviours and these behaviours are constantly changing as a result of the availability of best alternatives to choose from. As a part of company’s corporate social responsibilities they try to products and provide services which are eco friendly. Products are chosen for numerous reasons after seeing all the advantages and disadvantages by the customer. Overall, the buying process is extremely fast-paced today. This paper aims to find out the consumer buying behaviour towards eco friendly products.
INTRODUCTION
Environment concern had become the most important issue for mankind in the present world.
The businesses are no exception for this issue and they are responding through environment-friendly products. Throughout this paper the terms eco-friendly products, environment-friendly products, green products mean the same and are used interchangeably. The depletion of oil resources, raw materials and pollution are making organizations to rethink
JAGRITI CHHABRA
INDEX
ABSTRACT
Environment friendly products and green marketing has become a highly attractive subject. Corporate are constantly trying to find the best way to reach the customers with their green message. Customers and businessmen are depending more on environment and have started to pay more attention to the protection of environment. Over the past few years, the demand for green products in Indian has been growing significantly due to the increased interest in the environment. Consumers today are increasingly “thinking green” and are willing to pay more for environmentally friendly products. The increasing numbers of consumers who prefer and are willing to buy these products are subjected to the buying process. Consumers have different buying behaviours and these behaviours are constantly changing as a result of the availability of best alternatives to choose from. As a part of company’s corporate social responsibilities they try to products and provide services which are eco friendly. Products are chosen for numerous reasons after seeing all the advantages and disadvantages by the customer. Overall, the buying process is extremely fast-paced today. This paper aims to find out the consumer buying behaviour towards eco friendly products.
INTRODUCTION
Environment concern had become the most important issue for mankind in the present world.
The businesses are no exception for this issue and they are responding through environment-friendly products. Throughout this paper the terms eco-friendly products, environment-friendly products, green products mean the same and are used interchangeably. The depletion of oil resources, raw materials and pollution are making organizations to rethink
Bibliography: P. Kishore Kumar & Dr. Byram Anand (2013), “A Study on Consumer Behavior towards Eco -Friendly Paper”, Global Journal of Management and Business ResearchAdministration and Management Volume 13 Issue 11 Version 1.0 Year 2013 Dr