Research Paper
INDIVIDUAL ASSIGNMENT 2
NAME: ERWIN CHOE
STUDENT ID: HS 101449
MODULE: APPLIED RESEARCH METHODS
LECTURER: DR. FREDERICK HALCON
Table of Contents
Chapter 1: Research Problem
1.1 Introduction and Background3
1.2 Statement of the problem 4
1.3 Statement of Research Objective5
1.4 Conceptual Framework6
1.5 Research Hypotheses7
1.6 Significance of the Study and Research Value8
1.7 Scope and Limitations9
Chapter 2: Review of Related Literature and Studies..................10
Chapter 3: Methodology
3.1 Research Design11
3.2 Population and Respondents12
3.3 Sampling Design13
3.4 Measurement and Instrumentation14
3.5 Research Procedure14-15
Reference List 16
CHAPTER 1
1.1 INTRODUCTION AND BACKGROUND
Customer Relationship Management is part and parcel of every business organization and it is also one of the most important tools as businesses depends very much on customers for sustenance in the business world. Customers are the main source of income for any business organization. Customer Relationship Management is a form of business strategy which is used by many businesses as it enables the organization to learn, understand, anticipate and respond to the customer’s needs and wants but at the same time not forgetting the company’s goals. Customer Relationship Management does not only apply to customers but also to suppliers because without the suppliers a business cannot function properly. Communication is the key to having better customer satisfaction and it also strengthens the relationship between business organizations and customers.
Customer Relationship Management has a very great impact on businesses today as it can cause any organization to fall out of business. It is said by Amonca58 that if a business organization does not have proper Customer Relationship Management in place, it will be a very tough challenge to attract and retain customers to the business thus making the business less profitable (Amonca58, 2012). The
NAME: ERWIN CHOE
STUDENT ID: HS 101449
MODULE: APPLIED RESEARCH METHODS
LECTURER: DR. FREDERICK HALCON
Table of Contents
Chapter 1: Research Problem
1.1 Introduction and Background3
1.2 Statement of the problem 4
1.3 Statement of Research Objective5
1.4 Conceptual Framework6
1.5 Research Hypotheses7
1.6 Significance of the Study and Research Value8
1.7 Scope and Limitations9
Chapter 2: Review of Related Literature and Studies..................10
Chapter 3: Methodology
3.1 Research Design11
3.2 Population and Respondents12
3.3 Sampling Design13
3.4 Measurement and Instrumentation14
3.5 Research Procedure14-15
Reference List 16
CHAPTER 1
1.1 INTRODUCTION AND BACKGROUND
Customer Relationship Management is part and parcel of every business organization and it is also one of the most important tools as businesses depends very much on customers for sustenance in the business world. Customers are the main source of income for any business organization. Customer Relationship Management is a form of business strategy which is used by many businesses as it enables the organization to learn, understand, anticipate and respond to the customer’s needs and wants but at the same time not forgetting the company’s goals. Customer Relationship Management does not only apply to customers but also to suppliers because without the suppliers a business cannot function properly. Communication is the key to having better customer satisfaction and it also strengthens the relationship between business organizations and customers.
Customer Relationship Management has a very great impact on businesses today as it can cause any organization to fall out of business. It is said by Amonca58 that if a business organization does not have proper Customer Relationship Management in place, it will be a very tough challenge to attract and retain customers to the business thus making the business less profitable (Amonca58, 2012). The