Research
MARKETING STRATEGIES OF
CROWN BAKESHOP AND
ASSESTMENT
CHAPTER 1
THE PROLEM AND ITS BACKGROUND
Introduction
Due to the strong changes that are happening in the society, including the improvements in science, technology, and communications, many business organizations are obliged to develop and adopt new techniques, which would give them the edge in their industry. These strategies are based on their current situation and their goals in the company. Because of this, several concepts related to strategic marketing and corporate strategy must be used to attain success in the industry. Crown bakeshop developed their desire to manage with competitors, identify market opportunities, develop and commercialize new products and services, allocate resources among marketing activities, and design an appropriate organizational structure to ensure the profitable performance of the company. There is no
specific strategy that succeeds for all business organizations in all situations, and with this, several factors must be given importance,
such as the extent of product diversity, geographic coverage of the organization, its market segments, distribution channels used, role of branding, level of marketing effort, and role of quality. A business organization must also take note of its approach to new product development, use of technology, pricing policy, and relationship to consumers, competitors, shareholders, and suppliers. The interaction of all of these factors and their interrelationships determine the success of an organization in the industry.
STATEMENT OF THE PROBLEM
The big challenge for all bakeries is to reduce costs and increase profits while addressing ever-present labor-related issues. There are many initiatives a bakery may implement that will address this challenge Bakeries also can expand or install a bigger freezer, which allows bakeries to hold additional pre-baked products, meeting increased demand during peak sales periods.
1. Increased
CROWN BAKESHOP AND
ASSESTMENT
CHAPTER 1
THE PROLEM AND ITS BACKGROUND
Introduction
Due to the strong changes that are happening in the society, including the improvements in science, technology, and communications, many business organizations are obliged to develop and adopt new techniques, which would give them the edge in their industry. These strategies are based on their current situation and their goals in the company. Because of this, several concepts related to strategic marketing and corporate strategy must be used to attain success in the industry. Crown bakeshop developed their desire to manage with competitors, identify market opportunities, develop and commercialize new products and services, allocate resources among marketing activities, and design an appropriate organizational structure to ensure the profitable performance of the company. There is no
specific strategy that succeeds for all business organizations in all situations, and with this, several factors must be given importance,
such as the extent of product diversity, geographic coverage of the organization, its market segments, distribution channels used, role of branding, level of marketing effort, and role of quality. A business organization must also take note of its approach to new product development, use of technology, pricing policy, and relationship to consumers, competitors, shareholders, and suppliers. The interaction of all of these factors and their interrelationships determine the success of an organization in the industry.
STATEMENT OF THE PROBLEM
The big challenge for all bakeries is to reduce costs and increase profits while addressing ever-present labor-related issues. There are many initiatives a bakery may implement that will address this challenge Bakeries also can expand or install a bigger freezer, which allows bakeries to hold additional pre-baked products, meeting increased demand during peak sales periods.
1. Increased