Reputation Management a Self Article
REPUTATION MANAGEMENT Reputation management is the process of managing the reputation a particular company. Reputation Management is the process of removing negative opinions and converting those negative opinions in to positive one.
Reputation management is the process of tracking people actions/opinions, looking for positive and negative opinions.
Reputation management is not a new concept. Right from Tata groups to street vendors in the corner relies on their reputation.
Reputations of public opinion, positively or negatively affect careers, and have a tangible impact on the success of any enterprise whether it’s been around for three months or three decades.
DEFINITION
Reputation is a collective term referring to all stakeholders’ views of corporate reputation, including identity and image Professor Gary Davies –Manchester Business School Reputation = experience - expectations
5 CHARACTERISTICS OF REPUTATION 1. A Reputation can’t be built on false promises - "The way to gain a good reputation is to endeavor to be what you desire to appear,” said the Greek philosopher Socrates. Your advertising materials won’t fool anyone if your promises are’nt being kept. If your luggage is lost, you will not believe the ad calling the airline “competent”, will you? In the same way, your company’s reality-on-the-ground must match the rhetoric your Reputation Agency is putting out about you, in order for your believability to remain intact.
2. Reputation must reflect what you’re doing NOW - Automobile manufacturer Henry Ford said, ‘You can’t build a reputation on what you 're going to do.” It’s all well and good that you PLAN to do something great. But if you’re not doing it yet, or (worse) if you don’t follow through, it will hurt you more than if you hadn’t promised to do it at all. In short, your reputation is a result of what you’ve done in the past.
3. A reputation pays off in the long run - “A reputation for good judgment, for fair dealing, for
Reputation management is the process of tracking people actions/opinions, looking for positive and negative opinions.
Reputation management is not a new concept. Right from Tata groups to street vendors in the corner relies on their reputation.
Reputations of public opinion, positively or negatively affect careers, and have a tangible impact on the success of any enterprise whether it’s been around for three months or three decades.
DEFINITION
Reputation is a collective term referring to all stakeholders’ views of corporate reputation, including identity and image Professor Gary Davies –Manchester Business School Reputation = experience - expectations
5 CHARACTERISTICS OF REPUTATION 1. A Reputation can’t be built on false promises - "The way to gain a good reputation is to endeavor to be what you desire to appear,” said the Greek philosopher Socrates. Your advertising materials won’t fool anyone if your promises are’nt being kept. If your luggage is lost, you will not believe the ad calling the airline “competent”, will you? In the same way, your company’s reality-on-the-ground must match the rhetoric your Reputation Agency is putting out about you, in order for your believability to remain intact.
2. Reputation must reflect what you’re doing NOW - Automobile manufacturer Henry Ford said, ‘You can’t build a reputation on what you 're going to do.” It’s all well and good that you PLAN to do something great. But if you’re not doing it yet, or (worse) if you don’t follow through, it will hurt you more than if you hadn’t promised to do it at all. In short, your reputation is a result of what you’ve done in the past.
3. A reputation pays off in the long run - “A reputation for good judgment, for fair dealing, for