Report of Consumer Satisfaction of Mcdonald's
Contents Page
Section No.
1. Introduction
2. Procedures
3. Findings
a) Background of McDonald's
b) Mission of McDonald's
c) McDonald's menu items
d) Measures for consumer services by McDonald's
e) Delivery service
f) Competitions
g) Consumer's complaints
h) Questionnaire results
4. Conclusions
5. Recommendations
6. Appendixes: Questionnaire about the consumer satisfaction of services of McDonald's in Changsha
1. Introduction
As requested, this report is based on a market research on the consumer satisfaction of the services of McDonald's in China.
This report shows McDonald's background , history, an introduction of its services and reveals the benefits and the drawbacks of the services of McDonald's in China, in the increasing restaurants in China, for McDonald's in China itself and also the customers. Also, there are some recommendations for McDonald's.
2. Procedures
The information shown in this report was gathered from: http://www McDonald's com/ http://www.bokee.net/newcirclemodule/article_viewEntry.do?id=464256&circleId=111136 http://www.mcdonalds.com.tw/ http://en.wikipedia.org/wiki/McDonald's http://www.customerservicemanager.com/dealing-with-customers-complaints.htm
3. Findings
a) Background of McDonald's
McDonald's founders Dick and Mac McDonald started with their little drive-in restaurant in San Bernardion, California in the late 1940s. But McDonald's today serves 38 million customers each day, 20 million of them in the USA. It's about 23000 restaurants in more than 100 countries around the world. It's one of the world's great entrepreneurial organizations, with most restaurants worldwide run by a franchisee or affiliate partner of the company. It's one of the two most recognized and powerful brands in the world, the other being Coca-Cola, the only soft drink supplier to McDonald's today. It's a growing company, adding more than2000 new restaurants to their system each year. This means a new McDonald's will open
Section No.
1. Introduction
2. Procedures
3. Findings
a) Background of McDonald's
b) Mission of McDonald's
c) McDonald's menu items
d) Measures for consumer services by McDonald's
e) Delivery service
f) Competitions
g) Consumer's complaints
h) Questionnaire results
4. Conclusions
5. Recommendations
6. Appendixes: Questionnaire about the consumer satisfaction of services of McDonald's in Changsha
1. Introduction
As requested, this report is based on a market research on the consumer satisfaction of the services of McDonald's in China.
This report shows McDonald's background , history, an introduction of its services and reveals the benefits and the drawbacks of the services of McDonald's in China, in the increasing restaurants in China, for McDonald's in China itself and also the customers. Also, there are some recommendations for McDonald's.
2. Procedures
The information shown in this report was gathered from: http://www McDonald's com/ http://www.bokee.net/newcirclemodule/article_viewEntry.do?id=464256&circleId=111136 http://www.mcdonalds.com.tw/ http://en.wikipedia.org/wiki/McDonald's http://www.customerservicemanager.com/dealing-with-customers-complaints.htm
3. Findings
a) Background of McDonald's
McDonald's founders Dick and Mac McDonald started with their little drive-in restaurant in San Bernardion, California in the late 1940s. But McDonald's today serves 38 million customers each day, 20 million of them in the USA. It's about 23000 restaurants in more than 100 countries around the world. It's one of the world's great entrepreneurial organizations, with most restaurants worldwide run by a franchisee or affiliate partner of the company. It's one of the two most recognized and powerful brands in the world, the other being Coca-Cola, the only soft drink supplier to McDonald's today. It's a growing company, adding more than2000 new restaurants to their system each year. This means a new McDonald's will open