REPORT MARKETING PLAN TAHAI PEDAS
TABLE OF CONTENT
Title
Pages
A.
Company’s Description
3-7
i.
Company’s Profile
3
ii.
Company’s Overview
4
iii.
Company’s Logo, Slogan, Mission & Goal
5
iv.
Company’s Location
6
v.
Types of consumer buying decision & consumer involvement
7
B.
Product Concept
8-9
i.
Product decision
8
ii.
Developing & managing product
8
iii.
Type of consumer product
9
C.
Pricing
10-14
i.
Pricing objective
10
ii.
Pricing Strategies
11
iii.
Pricing Tactics
11-14
D.
Channel Structure
15-16
i.
Type of Marketing Channel
15
ii.
Levels of distribution intensity
15
iii.
Retailing
16
iv.
Types of stores
16
v.
Non store Retailing
16
TABLE OF CONTENT
Title
Pages
E.
Promotion
17
i.
Promotion Strategies
ii.
Advertising – Media types
iii.
Public Relations – Major Tools
iv.
Sales promotion – Major Tools
v.
Examples of promotions: Pamphlet & Banner Design
F.
Market Segmentation
18
i.
Types of segmentation
ii.
Strategies for Selecting Targeting Markets
iii.
Positioning
iv.
Positioning Bases
G.
Conclusion
18
i.
Archievement ( Group obejective)
ii.
Limitation
iii.
Learning experience
H.
References
19
i.
Internet
ii.
Books
iii.
People
H.
Appendix
20
i.
Pictures
A. INTRODUCTION :
COMPANY PROFILE
Business Name
:
Limbang Dried Food Sdn. Bhd
Registration No.
:
815400-M
Date of Registration
:
02nd October 2013
Address
:
Lot No. 2853, Pemukat Commercial Centre, Jln.Buangsiol,
98700 Limbang, Sarawak.
Phone
:
+6085 – 214 555
Fax
:
+6085 – 214 455
Official Website
:
www.ldf.com.my
Board of Directors
:
Abdul Rasid B. Talip
Ahmad Faizul B. Benjamin
Findy Ak. Michael Lajam
Company’ Slogan
:
“Memartabatkan Produk Bumiputera”
Company’s Mission
:
LIMBANG DRIED FOOD SDN. BHD. to be a leading producer of local product based on dedication to nature, corporate & process hygiene.
Company’s Goal
:
Carry out business in the field of local food industry in Borneo
A. INTRODUCTION
Title
Pages
A.
Company’s Description
3-7
i.
Company’s Profile
3
ii.
Company’s Overview
4
iii.
Company’s Logo, Slogan, Mission & Goal
5
iv.
Company’s Location
6
v.
Types of consumer buying decision & consumer involvement
7
B.
Product Concept
8-9
i.
Product decision
8
ii.
Developing & managing product
8
iii.
Type of consumer product
9
C.
Pricing
10-14
i.
Pricing objective
10
ii.
Pricing Strategies
11
iii.
Pricing Tactics
11-14
D.
Channel Structure
15-16
i.
Type of Marketing Channel
15
ii.
Levels of distribution intensity
15
iii.
Retailing
16
iv.
Types of stores
16
v.
Non store Retailing
16
TABLE OF CONTENT
Title
Pages
E.
Promotion
17
i.
Promotion Strategies
ii.
Advertising – Media types
iii.
Public Relations – Major Tools
iv.
Sales promotion – Major Tools
v.
Examples of promotions: Pamphlet & Banner Design
F.
Market Segmentation
18
i.
Types of segmentation
ii.
Strategies for Selecting Targeting Markets
iii.
Positioning
iv.
Positioning Bases
G.
Conclusion
18
i.
Archievement ( Group obejective)
ii.
Limitation
iii.
Learning experience
H.
References
19
i.
Internet
ii.
Books
iii.
People
H.
Appendix
20
i.
Pictures
A. INTRODUCTION :
COMPANY PROFILE
Business Name
:
Limbang Dried Food Sdn. Bhd
Registration No.
:
815400-M
Date of Registration
:
02nd October 2013
Address
:
Lot No. 2853, Pemukat Commercial Centre, Jln.Buangsiol,
98700 Limbang, Sarawak.
Phone
:
+6085 – 214 555
Fax
:
+6085 – 214 455
Official Website
:
www.ldf.com.my
Board of Directors
:
Abdul Rasid B. Talip
Ahmad Faizul B. Benjamin
Findy Ak. Michael Lajam
Company’ Slogan
:
“Memartabatkan Produk Bumiputera”
Company’s Mission
:
LIMBANG DRIED FOOD SDN. BHD. to be a leading producer of local product based on dedication to nature, corporate & process hygiene.
Company’s Goal
:
Carry out business in the field of local food industry in Borneo
A. INTRODUCTION
References: Lot No. 2853, Pemukat Commercial Centre, Jln.Buangsiol, 98700 Limbang, Sarawak.