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EXECUTIVE SUMMARY
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The emergence of congee or rice porridge in different Asian countries has brought a different style and name here in the Philippines. We Filipinos called it in tagalog as “lugaw” a thick porridge of rice largely disintegrated after prolonged cooking in water that is seasoned and combined with different meats like chicken, egg, beef, and etc.
Different carts and vendors who are selling different specialty of menu of their “lugaw” can now be seen on the streets and sidewalks. And its economical impact to the people makes it one of the good businesses to start and sources of income. Because of its nutritious value and affordable price many people have been patronizing this food and the industry that are offering it as part of their menu.
The proponents believe that by venturing and establishing a “lugaw” restaurant will challenge them to try this business and apply all the knowledge that they have gained from their studies as a restaurateurs. The business name is “Lugaw Unlimited” a restaurant that is offering different specialties of “lugaw” that can be distinguished because of its blue colour. It is owned by the four (4) restaurateurs who aspire to build a business that will represents their selves as they build a name in the industry.
INTRODUCTION
“Lugaw” industry is one of the best sources of income here in the Philippines. Even small people can build and make their own “lugaw” business by simply selling it outside their houses or in the streets. “Lugaw” as its main product is rich with many nutrients and minerals. It became famous because aside from its nutritious value it is also cheap and very affordable. This meal could be eaten on breakfast, lunch, and dinner. It is usually served for the sick people to give them energy that they need to stabilize and build their appetite.
“Lugaw” industry covered different target markets it could be students, drivers, employees, pedestrians and etc. The economic impact of this food makes it one

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