Relective Case Study
AMB240 MARKETING PLANNING & MANAGEMENT
Assessment Item 3
Reflective Case Study Report
Student Name: Brenda Pham
Student Number: N8024642
Tutor: Mr Naseer Choudhry
Due Date: 27th October, 2013
Word Count: 2130
Executive summary
This case analysis summarizes the outcomes of the performance, problems, possible solutions and recommendations for Spring Princess based on the results in the Qutopian Market days on the 28th September and 12th October, 2013. Spring Princess made a profit of Q$3,370 by selling out 68 units in total with 1 stock on hand. Spring Princess was the niche player the two competitors which are Thrifty Threads and To Dye For by having a %30.92 of market share.
Spring Princess has used the SMART criteria to confirm and established their objectives. They are achieving 35% customer loyalty from first to second market day, 80% customer satisfaction from first market day, 40% marketshare against competitors after both market days, 40 likes on Facebook page prior to market day 2 and $1650 sales from market day 1. Spring Princess has used promotion on social network which is setting up a Facebook page of the business and charging premium prices for their products.
The business has both positive and negative outcomes. There was good communication and cooperation. Team members did their best on the assigned tasks and complete the jobs on time. Spring Princess was able to target the market correctly. The company also had accurate analysis on competitors. However, Spring Princess failed to achieve the target customer loyalty, marketshare and brand awareness. Customer satisfaction and sales were successfully achieved. There was a shortage in stocks on the second market day,
The report concludes with the best recommendations to solve problems of the business in the future. They are based on the Theory of Planned Behaviour. Increasing the prices of the products and using different materials for production can make more
Assessment Item 3
Reflective Case Study Report
Student Name: Brenda Pham
Student Number: N8024642
Tutor: Mr Naseer Choudhry
Due Date: 27th October, 2013
Word Count: 2130
Executive summary
This case analysis summarizes the outcomes of the performance, problems, possible solutions and recommendations for Spring Princess based on the results in the Qutopian Market days on the 28th September and 12th October, 2013. Spring Princess made a profit of Q$3,370 by selling out 68 units in total with 1 stock on hand. Spring Princess was the niche player the two competitors which are Thrifty Threads and To Dye For by having a %30.92 of market share.
Spring Princess has used the SMART criteria to confirm and established their objectives. They are achieving 35% customer loyalty from first to second market day, 80% customer satisfaction from first market day, 40% marketshare against competitors after both market days, 40 likes on Facebook page prior to market day 2 and $1650 sales from market day 1. Spring Princess has used promotion on social network which is setting up a Facebook page of the business and charging premium prices for their products.
The business has both positive and negative outcomes. There was good communication and cooperation. Team members did their best on the assigned tasks and complete the jobs on time. Spring Princess was able to target the market correctly. The company also had accurate analysis on competitors. However, Spring Princess failed to achieve the target customer loyalty, marketshare and brand awareness. Customer satisfaction and sales were successfully achieved. There was a shortage in stocks on the second market day,
The report concludes with the best recommendations to solve problems of the business in the future. They are based on the Theory of Planned Behaviour. Increasing the prices of the products and using different materials for production can make more
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