Relationship Marketing
The Antidote
Emerald Article: Relationship marketing - but why? Gould, B
Article information:
To cite this document: Gould, B, (1998),"Relationship marketing - but why?", The Antidote, Vol. 3 Iss: 5 pp. 22 - 24 Permanent link to this document: http://dx.doi.org/10.1108/EUM0000000006568 Downloaded on: 14-10-2012 To copy this document: permissions@emeraldinsight.com This document has been downloaded 3946 times since 2005. *
Users who downloaded this Article also downloaded: *
Jagadish N. Sheth, (2002),"The future of relationship marketing", Journal of Services Marketing, Vol. 16 Iss: 7 pp. 590 - 592 http://dx.doi.org/10.1108/08876040210447324 Tony Ward, Tracey S. Dagger, (2007),"The complexity of relationship marketing for service customers", Journal of Services Marketing, Vol. 21 Iss: 4 pp. 281 - 290 http://dx.doi.org/10.1108/08876040710758586 Tracy G. Harwood, Tony Garry, (2006),"Relationship marketing: why bother?", Handbook of Business Strategy, Vol. 7 Iss: 1 pp. 107 - 111 http://dx.doi.org/10.1108/10775730610618701
Access to this document was granted through an Emerald subscription provided by MIDLANDS STATE UNIVERSITY For Authors: If you would like to write for this, or any other Emerald publication, then please use our Emerald for Authors service. Information about how to choose which publication to write for and submission guidelines are available for all. Please visit www.emeraldinsight.com/authors for more information. About Emerald www.emeraldinsight.com With over forty years' experience, Emerald Group Publishing is a leading independent publisher of global research with impact in business, society, public policy and education. In total, Emerald publishes over 275 journals and more than 130 book series, as well as an extensive range of online products and services. Emerald is both COUNTER 3 and TRANSFER compliant. The organization is a partner of the Committee on Publication Ethics (COPE) and also works with Portico and the LOCKSS initiative
Emerald Article: Relationship marketing - but why? Gould, B
Article information:
To cite this document: Gould, B, (1998),"Relationship marketing - but why?", The Antidote, Vol. 3 Iss: 5 pp. 22 - 24 Permanent link to this document: http://dx.doi.org/10.1108/EUM0000000006568 Downloaded on: 14-10-2012 To copy this document: permissions@emeraldinsight.com This document has been downloaded 3946 times since 2005. *
Users who downloaded this Article also downloaded: *
Jagadish N. Sheth, (2002),"The future of relationship marketing", Journal of Services Marketing, Vol. 16 Iss: 7 pp. 590 - 592 http://dx.doi.org/10.1108/08876040210447324 Tony Ward, Tracey S. Dagger, (2007),"The complexity of relationship marketing for service customers", Journal of Services Marketing, Vol. 21 Iss: 4 pp. 281 - 290 http://dx.doi.org/10.1108/08876040710758586 Tracy G. Harwood, Tony Garry, (2006),"Relationship marketing: why bother?", Handbook of Business Strategy, Vol. 7 Iss: 1 pp. 107 - 111 http://dx.doi.org/10.1108/10775730610618701
Access to this document was granted through an Emerald subscription provided by MIDLANDS STATE UNIVERSITY For Authors: If you would like to write for this, or any other Emerald publication, then please use our Emerald for Authors service. Information about how to choose which publication to write for and submission guidelines are available for all. Please visit www.emeraldinsight.com/authors for more information. About Emerald www.emeraldinsight.com With over forty years' experience, Emerald Group Publishing is a leading independent publisher of global research with impact in business, society, public policy and education. In total, Emerald publishes over 275 journals and more than 130 book series, as well as an extensive range of online products and services. Emerald is both COUNTER 3 and TRANSFER compliant. The organization is a partner of the Committee on Publication Ethics (COPE) and also works with Portico and the LOCKSS initiative