Refelctive Marketing Assignment Mercedez Benz 700rs
Marketing strategies of Mercedes Benz
Introduction
Mercedes-Benz is a German based multi-national automobile brand. The brand belongs to the Daimler Chrysler Group which is a German based automobile manufacturer. The company is a well-established luxury car brand in the world with its manufacturing and assembly units in about 20 countries world. With its three top brand, highly skilled and qualified professionals, and its innovative and effective technologies, Mercedes leads the world market segment when it comes to luxury cars. Its product line includes cars, trucks, busses, coaches, carriage vehicles and also features a well-established sports car brand by the name of McLaren series. The brand stands for innovative, quality, modern and comfortable automobiles which have redefined the automobile standards in the luxury cars segment in the world (managmentparadise.com, 2010).
What follows is an analysis of the marketing strategies of Mercedes-Benz.
The overall market of Mercedes-Benz
Mercedes-Benz global target market is the upper class and the upper middle class. This market is basically characterized by the representation of social status, and the fulfillment of actualization needs and self-esteem. As per the Maslow theory, there are 5 different types of need. People first go for the basic needs and then move towards the higher needs. Social status, self-actualization, safety and self-esteem compose those needs. Mercedes is striving to meet the high end needs of its consumer class (daimler.com, 2013).
The marketing Mix
Marketing environment has gone through a lot of change over the past few years in comparison to the past 50 years. There has been a shift in their attitude and their behavior has become more complex. Their demand is now being defined with regards to the brands that are segmented in terms of their image and quality (Pride & Ferrell, 2008).
The market mix stresses on mixing of different decision aspects in a manner that organizational and
Introduction
Mercedes-Benz is a German based multi-national automobile brand. The brand belongs to the Daimler Chrysler Group which is a German based automobile manufacturer. The company is a well-established luxury car brand in the world with its manufacturing and assembly units in about 20 countries world. With its three top brand, highly skilled and qualified professionals, and its innovative and effective technologies, Mercedes leads the world market segment when it comes to luxury cars. Its product line includes cars, trucks, busses, coaches, carriage vehicles and also features a well-established sports car brand by the name of McLaren series. The brand stands for innovative, quality, modern and comfortable automobiles which have redefined the automobile standards in the luxury cars segment in the world (managmentparadise.com, 2010).
What follows is an analysis of the marketing strategies of Mercedes-Benz.
The overall market of Mercedes-Benz
Mercedes-Benz global target market is the upper class and the upper middle class. This market is basically characterized by the representation of social status, and the fulfillment of actualization needs and self-esteem. As per the Maslow theory, there are 5 different types of need. People first go for the basic needs and then move towards the higher needs. Social status, self-actualization, safety and self-esteem compose those needs. Mercedes is striving to meet the high end needs of its consumer class (daimler.com, 2013).
The marketing Mix
Marketing environment has gone through a lot of change over the past few years in comparison to the past 50 years. There has been a shift in their attitude and their behavior has become more complex. Their demand is now being defined with regards to the brands that are segmented in terms of their image and quality (Pride & Ferrell, 2008).
The market mix stresses on mixing of different decision aspects in a manner that organizational and
Bibliography: daimler.com, 2013. Best Customer Experience. [Online] Available at: http://www.daimler.com/dccom/0-5-7153-1-1617988-1-0-0-0-0-0-9293-0-0-0-0-0-0-0-0.html daimler.com, 2013. Mercedes Benz presents the key areas of its sales and marketing strategy. [Online] Available at: http://www.daimler.com/dccom/0-5-7153-1-1617988-1-0-0-0-0-0-9293-0-0-0-0-0-0-0-0.html Lamb, R., 2011. Mercedes Benz 360 Degree martketig strategy. [Online] Available at: http://www.luxurydaily.com/mercedes-marketing-merit-sends-sales-up-14pc-in-january/ managmentparadise.com, 2010. Marketing strategy of Mercedes Benz. [Online] Available at: http://www.markedbyteachers.com/gcse/english/swot-and-pest-analysis-for-mercedes-benz.html Pride, W. & Ferrell, 2008. Marketing. s.l.:Cengage Learning. ukessays.com, 2014. An overview of mercedes Benz Product marketing. [Online] Available at: http://www.ukessays.com/essays/marketing/an-overview-of-mercedes-benz-products-marketing-essay.php