Red Lobster Case
Red Lobster is a casual-themed restaurant, that primarily sells various types of seafood. The company was founded by Bill Darden in Lakeland, Florida in 1968. Currently, there are over 680 restaurants located in the U.S.A and Canada. The branch we visited was located in Mississauga, which is only 1 of 4 Red Lobsters in Ontario. We believe that due to the rarity of the franchise in this area, it helps the company give better customer service. They understand that there is a lot of competition, especially with other companies such as Cara and Prime, and that there really is no room to provide sub-par customer service. Because of their situation in the market, Red Lobster is able to stand out from the competition with the product they
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Their attention was focused on the task at hand and there was no sight of anyone being unproductive. When we entered the restaurant, we were given a warm and friendly greeting by a hostess. The wait for a table on a Friday night was only about 20 minutes, and the electronic guest caller made the waiting experience hassle free. From the time we were sat, and throughout the entire dining experience, we never felt rushed and all of our requests were accommodated. We observed all staff conduct themselves in a professional manner. Training was evident in the manner we were spoken to, especially when the server suggested a number of items seamlessly. She displayed a great deal of product knowledge and was not too pushy when it came to …show more content…
Since then, lots of things have changed. But one thing hasn’t – our relentless pursuit of quality and, above all, freshness
Not only does Red Lobster believe in their ability to provide excellent customer service, they also believe in themselves to provide a good quality product. So whether a guest is loyal to service, product or both, Red Lobster takes an approach that tailors to customers who might value either one.
Their policy to ensure excellent customer service is that a manager may be spoken with at any given time. Managers also make a concerted effort to visit each table at least once before they leave. And if there are any other concerns that guests want to address when they leave, Red Lobster provides a customer service telephone number located at the front before leaving: 1-800-Lobster.
The company is known for several charitable donations, foundations and contributions to the community. They are especially recognized for their “Giving back to the sea” campaign, which was established in 1997. Their efforts are committed to protecting our natural treasures and respecting the environment by helping to restore ecosystems and by teaching sustainability in
Their attention was focused on the task at hand and there was no sight of anyone being unproductive. When we entered the restaurant, we were given a warm and friendly greeting by a hostess. The wait for a table on a Friday night was only about 20 minutes, and the electronic guest caller made the waiting experience hassle free. From the time we were sat, and throughout the entire dining experience, we never felt rushed and all of our requests were accommodated. We observed all staff conduct themselves in a professional manner. Training was evident in the manner we were spoken to, especially when the server suggested a number of items seamlessly. She displayed a great deal of product knowledge and was not too pushy when it came to …show more content…
Since then, lots of things have changed. But one thing hasn’t – our relentless pursuit of quality and, above all, freshness
Not only does Red Lobster believe in their ability to provide excellent customer service, they also believe in themselves to provide a good quality product. So whether a guest is loyal to service, product or both, Red Lobster takes an approach that tailors to customers who might value either one.
Their policy to ensure excellent customer service is that a manager may be spoken with at any given time. Managers also make a concerted effort to visit each table at least once before they leave. And if there are any other concerns that guests want to address when they leave, Red Lobster provides a customer service telephone number located at the front before leaving: 1-800-Lobster.
The company is known for several charitable donations, foundations and contributions to the community. They are especially recognized for their “Giving back to the sea” campaign, which was established in 1997. Their efforts are committed to protecting our natural treasures and respecting the environment by helping to restore ecosystems and by teaching sustainability in