Rc Cola Marketing Plan
“Adobo Connects us All”
Presented to
The Faculty of the College of Management and Entrepreneurship
Pamantasan ng Lungsod ng Maynila
In Partial Fulfillment
Of the Requirement for the Degree of
Bachelor of Science in Business Administration
Major in Human Resource and Operations Management
Submitted by:
Olabarrieta, Katherina L.
Francisco, Josell C.
Samson, Kellie B.
Merto, Kris Ann F.
Adaya, Pauline A.
Angsuco, Elaine Meredith V.
Tabal, Jessa Marie D.
Ocampo, Daira F.
Alejandrino, Mary Catherine Geline C.
Casas, Arra Catherine V.
Padua, Jennica A.
Bautista, Kimberly Marie
Catacutan, Jereny C.
Perez, Camille S.
September 2013
Table of Contents I. Executive Summary 1
II. Company Background A. Company History 2 B. Company Marketing Organizational Chart 3
III. Current Marketing Situation A. Market Situation 4 B. Company Situation 4 1. Historical Company Situation 5 C. Competitive Situation 5 D. Distribution Situation 7 E. Macro environment Situation 7
IV. Opportunity and Issue Analysis A. Opportunity Analysis 8 B. Threat Analysis 8 C. Main Strength 9 D. Weakness Analysis 9 E. Issue Analysis 10
V. Objectives A. Financial Objectives 10 B. Marketing Objectives 10
VI. Marketing Strategy A. Target Market 11 B. Positioning 11 C. Pricing Strategy 11 D. Service 11 E. Sales Force 12 F. Distribution Channel 12 G. Advertising 12
VII. Action Program 13
VIII. Projected Profit and Loss Statement 17
IX. Control A. Efficiency Control 18 B. Budget Control 19
X. Appendices 20
Acknowledgement We would like to express our deepest appreciation for the guidance and help of several people. Without
Presented to
The Faculty of the College of Management and Entrepreneurship
Pamantasan ng Lungsod ng Maynila
In Partial Fulfillment
Of the Requirement for the Degree of
Bachelor of Science in Business Administration
Major in Human Resource and Operations Management
Submitted by:
Olabarrieta, Katherina L.
Francisco, Josell C.
Samson, Kellie B.
Merto, Kris Ann F.
Adaya, Pauline A.
Angsuco, Elaine Meredith V.
Tabal, Jessa Marie D.
Ocampo, Daira F.
Alejandrino, Mary Catherine Geline C.
Casas, Arra Catherine V.
Padua, Jennica A.
Bautista, Kimberly Marie
Catacutan, Jereny C.
Perez, Camille S.
September 2013
Table of Contents I. Executive Summary 1
II. Company Background A. Company History 2 B. Company Marketing Organizational Chart 3
III. Current Marketing Situation A. Market Situation 4 B. Company Situation 4 1. Historical Company Situation 5 C. Competitive Situation 5 D. Distribution Situation 7 E. Macro environment Situation 7
IV. Opportunity and Issue Analysis A. Opportunity Analysis 8 B. Threat Analysis 8 C. Main Strength 9 D. Weakness Analysis 9 E. Issue Analysis 10
V. Objectives A. Financial Objectives 10 B. Marketing Objectives 10
VI. Marketing Strategy A. Target Market 11 B. Positioning 11 C. Pricing Strategy 11 D. Service 11 E. Sales Force 12 F. Distribution Channel 12 G. Advertising 12
VII. Action Program 13
VIII. Projected Profit and Loss Statement 17
IX. Control A. Efficiency Control 18 B. Budget Control 19
X. Appendices 20
Acknowledgement We would like to express our deepest appreciation for the guidance and help of several people. Without