The significant success of McDonalds, and of McDonaldization as a whole, is due to four basic elements- efficiency, calculability, predictability, and control.(Ritzer, p.12) The first dimension of McDonaldization is efficiency. Efficiency means choosing the optimum means to a given end. Efficiency does have its advantages for both consumers, who get what they want quickly and with little effort, and for workers, who can perform their tasks in a simple manner. In our society, people like to have things go as quickly and as smoothly as possible, but they do not want to do the work themselves. Therefore, people like to have a system that has already been used and that they know works. However, this method is usually the only option offered in a society following the McDonaldization theory, therefore, efficiency becomes a rationalization. An example of this is a typical salad bar at a restaurant. Instead of expecting a
The significant success of McDonalds, and of McDonaldization as a whole, is due to four basic elements- efficiency, calculability, predictability, and control.(Ritzer, p.12) The first dimension of McDonaldization is efficiency. Efficiency means choosing the optimum means to a given end. Efficiency does have its advantages for both consumers, who get what they want quickly and with little effort, and for workers, who can perform their tasks in a simple manner. In our society, people like to have things go as quickly and as smoothly as possible, but they do not want to do the work themselves. Therefore, people like to have a system that has already been used and that they know works. However, this method is usually the only option offered in a society following the McDonaldization theory, therefore, efficiency becomes a rationalization. An example of this is a typical salad bar at a restaurant. Instead of expecting a