Rate My Professor
Case 3-1: Rate My Professor 1. What assumptions can you make about managerial decision making, as it relates to the Millennial generation, from the case? From this case I can assume that when it comes to making managerial decision, the Millennial generation would prefer an easy way out. They are technologically savvy, and would prefer to see what decisions others have already made and will make those same decisions using number or star ratings. They are always connected to the internet and they will also make bad choices.
2. Did Tom and Alex follow a logical and rational managerial decision-making process in determining their class schedules? Why or why not?
Rational decision-making is when consumers are assumed to diligently gather information about purchases, carefully compare various brands of products on salient attributes, and make informed …show more content…
157). They wanted to be a part of the class where the professors were rated hot, because they felt if the male professors looked good there would be a lot of girls in the class. This is known as an aspirational group, where they are visualizing themselves belonging to this class.
4. Describe the types of interpersonal influence that the information provided on RateMyProfessors.com places on Tom and Alex. Internet and social media changes a consumer’s behavior. RateMyProfessors.com directly influenced the decisions that Tom and Alex made as far as picking classes. Their interpersonal influences were social presence and a website. They felt they needed a good professor, but they also wanted to be in a class that had more girls. They could organize their classes and learn what type of professors were teaching the class, by the stars that the professors received.
They were so excited about this type of rating that wished there was a website where they could find ratings on the cafeteria
2. Did Tom and Alex follow a logical and rational managerial decision-making process in determining their class schedules? Why or why not?
Rational decision-making is when consumers are assumed to diligently gather information about purchases, carefully compare various brands of products on salient attributes, and make informed …show more content…
157). They wanted to be a part of the class where the professors were rated hot, because they felt if the male professors looked good there would be a lot of girls in the class. This is known as an aspirational group, where they are visualizing themselves belonging to this class.
4. Describe the types of interpersonal influence that the information provided on RateMyProfessors.com places on Tom and Alex. Internet and social media changes a consumer’s behavior. RateMyProfessors.com directly influenced the decisions that Tom and Alex made as far as picking classes. Their interpersonal influences were social presence and a website. They felt they needed a good professor, but they also wanted to be in a class that had more girls. They could organize their classes and learn what type of professors were teaching the class, by the stars that the professors received.
They were so excited about this type of rating that wished there was a website where they could find ratings on the cafeteria