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Rapid, volatile and discontinuous change

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Rapid, volatile and discontinuous change
Brief Overview
To compare with last decade, all industries or organizations have dramatic changed in today’s global market, no matter in social, political, technological and economic areas. Base on that, all industries have to make appropriate respond to these changes. However, the continuous change is no longer appropriate to the newest business model, but that rather, a range of discontinuous changes have become our new experience (Handy,1990) Today’s external environment has rapid, volatile and discontinuous change, which is the newest challenge of strategic management in an industry.

1. Introduction
This essay is going to explore the concept of rapid, volatile and discontinuous change with undertaking wide range of academic journal articles, which in order to make sure that has a deeper understanding of its nature, impact or implications for an organization. In addition, according to the real situation of today’s global and industrial market, only those companies who can coordinate their strategic management to follow up the changes in the market can gather long life and profit. Therefore, this essay will discuss an example to see how those companies manage their business to fit in today’s external environment changes and how those change situations are connected to strategic management process making, and they influence the organizations. Also, the essay will engage theories and models to assess and evaluate the impacts of rapid, volatile, and discontinuous change based on the sample case. Finally, CEOs play significant role in strategic management process, and they should have abilities to solve the puzzles when facing the rapid change. Therefore, this essay will finally use particular cases to address how CEOs respond appropriately to discontinuous change, and what if they respond inappropriate respond.

2. Body The concept of rapid, volatile, discontinuous change
All industries are getting involved in a business world that has
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