This advertisement sparked controversy because it caused society to question status quos. As we delve deeper into the image, we will how Emerson’s ideals still play an important role in society.
Though Emerson respects the government, he understands the disconnect between the powerful (government) and the powerless (society). In this ad there is a physical and psychological disconnect between people and government. Notice how far the speaker is from the crowd. This strategic space between the two can be correlated with the disambiguaty between the rich and the working class. The rich possess all the assets and essentially the power in society, while the working class helps to push the economy yet, stay middle class. Instead of closing this gap, the government exploits the working class’s envy of the rich and thrives off the greed of the rich. Even though, in this case, the government is wrong for not uniting the people, Emerson would blame the society for their short comings. “Let us affront and reprimand the smooth mediocrity and squalid contentment of the times, and hurl in the face of custom, and