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Mar. 4, 2013
RAJO LAUREL
Rajo Laurel is one of Philippine’s most celebrated young fashion designers today. His success stands on talent, determination, and entrepreneurial drive. This is why I chose him as the focus of this homework. On 19th of May, 1971, the Philippine fashion industry’s contemporary entrepreneurial players was born.
Young Rajo had the green archer’s blood, studying in De La Salle Zobel in Muntinlupa City and then to De La Salle College of Saint Benilde for his undergraduate studies. He met designer Louie Mamengo who gave him his first major fashion influence and the start of his career serving apprentice to this mentor. Later on, he trained in the New York Fashion Institute of Technology and Central Saint Martin’s in London. He was a man whose talent and eye for fashion sharpened with great education.
Rajo’s own works started to gain recognition in 2001 when he had Optical Illusions show that brought avant-garde into the consciousness of Philippine fashion. Also in 2004, Habi show, he showcased the country’s textiles in the residence of the British Ambassador. In that same year and the next, Rajo represented us in the Kuala Lumpur Fashion Week. But it was in 2007 that he became well known to the majority of the country’s relevant fashion market segment as he was a permant judge to the “Project Runway Philippines.” He judged for seasons 1, 2, and 3. Today, he has received several awards as proof to his talent and contribution to the fashion industry, some of which are the Asian Top Fashion Designer of the Year (2010) from FashionAsia AFMA China and The Outstanding Young Men Award (2009) from Philippine Jaycees.
Rajo’s clothing can be found in his and his sister’s boutique fashion house, House of Laurel, in Makati City. Among the many he designs for, his designs can be found in Parisan, a shoe company who is a major cosigner in all SM Department Stores, and Rags to Riches, a for-profit social enterprise missioned to raise women in poor communities out of poverty across the country. He even went so far as to have his own line of designer cakes in Red Ribbon, cake shop and restaurant. Very soon, he will be openining his online shop, under construction now, in www.rajolaurel.com.
All very exciting, this young and driven Filipino fashion designer is far from resting on his success. He’s got many more things up his sleeve and I am just on the edge of my seat to see what more he can achieve.
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