Radisson
SWOT ANALYSIS THE WESTIN DHAKA
STRENGTHS:
* It has strong and reputed parent company which has operations in 73 countries and with over 650 hotels and resorts under its umbrella. * Excellent facilities for corporate travelers with spacious meeting, conference and banquet space. * Use of technology reduced the time consumed in negotiating and booking rooms. * Excellent internet service with up to date information on reservations, rooms and rates.
WEAKNESS:
* More focus on local markets and the sales team efforts were concentrated on servicing and cultivating local decision makers. * No combined effort as a corporate, which limits the contacts and in turn the business. * Limited proportion of expenditure budget is allocated to overseas advertising. * No coordinated across sister hotels. * There are lots of synchronization problems as they don¶t have any combined efforts.
OPPORTUNITIES
* Can standardize global rates with its presence over 73 countries * Tie up with big corporate business houses for providing travel and accommodation facilities in any of their hotels around the world. * Social media marketing can be used to reach out more prospective customers and not only the corporate business house.
THREATS
* Intense competition among the international hotel chains. * Shrinking market conditions. * Changing travel management trends.
SWOT Analysis The Westin Dhaka
Strengths: * Attractive customer base. As our Hotel located in betweenGulshan1 and Gulshan 2, we will get attractive customer base, which will help us to increase our sales. * Our workers are highly trained and efficient. * Government shows positive signs towards this kind of business. * Price and cost are competitive. As our service qualities are high, we will easily compete with our industry rivals * It is also only eight kilometers from Zia International Airport
Weaknesses:
* Customer base is based on goodwill.
STRENGTHS:
* It has strong and reputed parent company which has operations in 73 countries and with over 650 hotels and resorts under its umbrella. * Excellent facilities for corporate travelers with spacious meeting, conference and banquet space. * Use of technology reduced the time consumed in negotiating and booking rooms. * Excellent internet service with up to date information on reservations, rooms and rates.
WEAKNESS:
* More focus on local markets and the sales team efforts were concentrated on servicing and cultivating local decision makers. * No combined effort as a corporate, which limits the contacts and in turn the business. * Limited proportion of expenditure budget is allocated to overseas advertising. * No coordinated across sister hotels. * There are lots of synchronization problems as they don¶t have any combined efforts.
OPPORTUNITIES
* Can standardize global rates with its presence over 73 countries * Tie up with big corporate business houses for providing travel and accommodation facilities in any of their hotels around the world. * Social media marketing can be used to reach out more prospective customers and not only the corporate business house.
THREATS
* Intense competition among the international hotel chains. * Shrinking market conditions. * Changing travel management trends.
SWOT Analysis The Westin Dhaka
Strengths: * Attractive customer base. As our Hotel located in betweenGulshan1 and Gulshan 2, we will get attractive customer base, which will help us to increase our sales. * Our workers are highly trained and efficient. * Government shows positive signs towards this kind of business. * Price and cost are competitive. As our service qualities are high, we will easily compete with our industry rivals * It is also only eight kilometers from Zia International Airport
Weaknesses:
* Customer base is based on goodwill.