Preview

Radio One Case

Satisfactory Essays
Open Document
Open Document
389 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Radio One Case
Cases in Financial management
Radio One Case This case involves whether Radio One should purchase the 21 radio stations from Clear Channel, Davis and IBL LLC and the impact of the acquisition to the investors and on the market. Examining the stations it fits with Radio One’s Corporate Strategy and they have the ability to bid first on a group of stations that would double Radio One’s size. Also this purchase would create national coverage for Radio One. First we must look at the Return on Asset of Radio One. With a Risk Free rate of 6.3% given from Exhibit 10; I am using 30 years because that is the highest and most logical for this particular industry. I calculated the Risk premium from the average of both the AAA and AA Corporate bonds on Exhibit 10; the result was 7.2%. Finally the Asset Beta given in Exhibit 8 of .82 .Thus the Return on the Asset is roughly 12.2% Calculating the NPV of the stations helps Radio One see if taking on this acquisition is worth the value. Using Exhibit 9 for the project forecasting and continuing on for the said 30 years you get 1,178,171 with the NPV set at 12.2% and each year growing at 6%. The reasoning for 6% is because from optimizing between 4-8%; 6% was in the middle. What is the market value of Radio One? To find this I took the price per share $97 and multiplied it by the number of shares 16,137,000 getting a market value of $1.5 billion. Now to investigate the WACC of Radio One. Rd = Interest paid of $15.3m over Market Price = $82.6 million = 18.53% Re = CAPM = 6.28 + Beta of .82*7.7 (Using the BBB Corp Bond Rate) =12.44.
I propose that Radio One should offer the said price of 1.3 billion for the 21 stations. They should use the payment of the debt of $82 million with the use of current investments available for sale, then use the remainder in the deal for. This would cover the cash portion making the bid attractive because of the balancing of the debt before taking on the acquisition. The remainder of

You May Also Find These Documents Helpful

  • Satisfactory Essays

    Case

    • 278 Words
    • 2 Pages

    I think that the owner does need to know a medium amount of knowledge because he needs to be able to handle things wisely. What you know is what you can do.…

    • 278 Words
    • 2 Pages
    Satisfactory Essays
  • Better Essays

    SGMT 6050 – Case Write-­‐Up McCaw Cellular Communications: The AT&T/McCaw Merger Negotiation Armin Ezatagha Student Number ⏐ 205 576 707 eMail ⏐ aezatagha12@schulich.yorku.ca Schulich School of Business Tuesday, March 05, 2013 Current Telecommunications Ecosystem McCaw Cellular Communications (MCC), although positioned well with a new acquisition of LIN Broadcasting, find themselves in debt by $5 Billion could benefit from AT&T’s (ATT) brand name, data banks, marketing clout, and technical expertise.…

    • 2457 Words
    • 10 Pages
    Better Essays
  • Better Essays

    This proposal will consider the cost effectiveness and feasibility of changing the format of an existing and underused station, WKBL AM 1250 located in Covington, TN, from classic country to classic rock and oldies.…

    • 1217 Words
    • 4 Pages
    Better Essays
  • Powerful Essays

    RE: Midterm- Case 15 Strategic Analysis: “KRCB Television and Radio: The Canary in the Coal Mine”…

    • 1507 Words
    • 7 Pages
    Powerful Essays
  • Good Essays

    515 Week 3 Hw

    • 525 Words
    • 3 Pages

    6. Booher Book Stores has a beta of 0.8. The yield on a 3-month T-bill is 4% and the yield on a 10-year T-bond is 6%. The market risk premium is 5.5%, but the stock market return in the previous years was 15%. What is the estimated cost of common equity using the CAPM?…

    • 525 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    Nfl Case Analysis

    • 1566 Words
    • 7 Pages

    Goodell wants Rolapp and his digital market team to present a wireless marketing strategy with the best course of actions in order to meet there envisioned objective. Rolapp knew that he had to consider the impact of a wireless deal on the NFL´s overall ability to monetize its content. The media landscape is changing dramatically, Rolapp is concerned about a few issued questions regarding; broadcasters versus wireless carriers, exclusive versus non-exclusive deals and the ability to provide a…

    • 1566 Words
    • 7 Pages
    Powerful Essays
  • Better Essays

    a. Target Organization. I plan to conduct a strategic analysis on Sirius XM, Inc. I do not have direct access to this company; however, I submitted a letter to the Executive Vice President and Chief Administrative Officer, Dara Altman, requesting access to requested information and data that may not otherwise be available. I will use information from the Sirius XM website, the U.S. Securities and Exchange (SEC) 10-K and associated reports for Sirius XM. I also plan to research as much relevant information as possible from peer-reviewed journals and other valid periodicals through the Capella University Library. In addition, I will research other valid online business journals and websites for information that is relevant to Sirius XM and the Broadcasting – Radio industry.…

    • 2438 Words
    • 8 Pages
    Better Essays
  • Powerful Essays

    Antitrust policy is an amalgam of social policy, economics, law, and administrative practice and is concerned with the concentrations of economic and political power within corporations (Baron, 2010). The merger of these two companies poses no threat to these ideals because the merger is rooted in the principles of fair trade, competition, and fair business practices. A review of the merger details include an FCC ruling about the licensing of satellite radio providers as well as a US Department of Justice investigation and statement regarding general antitrust laws, regulations, and practices. The restriction that neither company could hold both licenses, of the only two that were ever issued, was primarily a precaution because of the new type of technology that satellite radio represented (Kaplan, 2007). The ruling was removed by the FCC, giving way for the merger to occur. The license restriction was not instituted on an antitrust basis, and thus is mostly irrelevant to an analysis of the legality of the merger under the Sherman Act. The Sirius and XM merger details pass the antitrust litmus tests of controlling economic power and protecting competition to benefit consumers, substantiated by a US Department of Justice closing statement on the matter.…

    • 1227 Words
    • 5 Pages
    Powerful Essays
  • Powerful Essays

    Sirius Xm Case Study

    • 3206 Words
    • 13 Pages

    * The business was very modest at first with a small subscriber base by the end of the first year, XM, for example only had about 27,000 subscribers. But with the backing of Wall Street and the belief that satellite radio companies could find a ready market through partnership’s within the automotive industry which had over 100 million cars and light vehicles traveling the roads of America and roughly 15 million new cars sold each year, the market bore out the theory.…

    • 3206 Words
    • 13 Pages
    Powerful Essays
  • Powerful Essays

    Case Study: Radio One, Inc.

    • 2476 Words
    • 10 Pages

    1. Radio One’s opportunities and risks with respect to their acquisition policy We have identified four main benefits and five major risks with respect to the desired acquisition of 12 urban stations along with the nine stations in Charlotte, Augusta and Indianapolis. Potential benefits: 1. After the acquisition of the 12 urban stations, Radio One becomes the market leader in the African-American segment. The market leader is usually the most attractive negotiator for advertisement companies since it targeting the audience largely. Therefore, the acquisition can increase Radio One’s advertisement revenues. 2. Radio One describes in its strategy plan the intention to expand its business activity scope in the long run. The acquisition of the 12 urban stations provides greater opportunities for Radio One’s planned expansion into a broader scope of media, such as internet, cable radio and recording. Therefore, the acquisition affects the realization of its strategy positively. 3. The acquisition can create some synergies for Radio One since the 12 target radio stations are in the same line of business as the existing radio stations. Potential synergies can be realized by cutting costs and improve efficiencies. One straightforward way to do this is by merging some of Radio One’s departments, for instance marketing, finance, and etcetera. 4. The African-American audience can be characterized as a high growth market segment with 60% faster population growth and 150% faster income growth than the general population. The acquisition enables Radio One to provide radio services in much more markets for the African-American audience. In this way, Radio One can attract more African-Americans which will become a very…

    • 2476 Words
    • 10 Pages
    Powerful Essays
  • Satisfactory Essays

    Spyder Active Sports

    • 486 Words
    • 8 Pages

    Advertisement, brand marketing, competition, brand value, scope of expansion, goodwill, supply channel the product portfolio.…

    • 486 Words
    • 8 Pages
    Satisfactory Essays
  • Powerful Essays

    In the first round of competition, there are 17 banks competing to propose a mandate for syndication. How should Chase make the proposal to Disney depend on the following respects: (1) Disney’s requests (2) Evaluation of the returns and risks. Based on the previous two parts, design the bidding strategies.…

    • 3900 Words
    • 16 Pages
    Powerful Essays
  • Good Essays

    Radio

    • 759 Words
    • 2 Pages

    1. James Robert Kennedy nicknamed, 'Radio' because of his vintage radio amassment and his love of music, is a loner in Anderson, South Carolina, pushing his ever-present grocery cart up and down the streets. He verbalizes with no one and is infrequently verbalized with, until one day, Coach Harold Jones, one of the town's most reverenced men, and coach of the popular high school football team, befriends him. Radio is suspicious at first. But Coach Jones is sedulously assiduous, even enlisting the avail of Radio's mother. Jones' friends and family are taken aback as well since, until he met Radio, all his energies were poured exclusively into football. Slowly, Coach Jones earns Radio's trust and opens up an incipient world to him. He invites Radio to avail out at football practice and during games and to sit in on his classes at school, despite the initial misgivings of Principal Daniels. He withal champions him to the football players, the students and faculty. Coach Jones' life is withal enriched by Radio, from whom he learns to value amity and family ties as much as he does coaching football. Still, there are those in town who believe that Coach Jones' devotion to the adolescent man is diverting him from his obligations as head coach of the football team. There are several endeavors to have Radio barred from the classroom and, after his mother's untimely death, remanded to a phrenic-health facility. Coach Jones valiantly fights off these efforts, but he is conclusively coerced to make an arduous decision, which will impact both his growing comity with Radio and his vocation as a football coach. Coach Jones decides to quit being head football coach in order to concentrate on being with his family more. Radio is given a special award at graduation that year. Before the credits, we learn that the authentic life Radio is presently in 11th grade in his 50s at Hanna High…

    • 759 Words
    • 2 Pages
    Good Essays
  • Good Essays

    Octane Case

    • 1541 Words
    • 6 Pages

    The regional sales manager for Octane was impressed with Trevino’s personal and financial qualifications, and after several interviews, a lease agreement was signed. During one of these meetings the sales manager informed Trevino that the new station would be ready for occupancy on May 1st at a total investment cost of $300,000. Of this amount, $100,000 had already been paid for land, and a total of $200,000 would be spent for a building that would be “good for about 40 years”. In discussing profit potential, the sales manager pointed out that Octane’s national advertising program and the consumer appeal generated by the attractive station “will be worth at least $30,000 a year to you in consumer goodwill.”…

    • 1541 Words
    • 6 Pages
    Good Essays
  • Satisfactory Essays

    3. The average return on invested capital was 16.5% and they generated over $1 billion in free cash flow.…

    • 705 Words
    • 3 Pages
    Satisfactory Essays