Radio Advertising
A PROJECT REPORT ON
A STUDY ON EFFECTIVENESS OF ADVERTISEMENT ON RADIO
Submitted in the partial fulfilment of the requirement for the award of the degree of
MASTERS IN BUSINESS ADMINISTRATION
SUBMITTED TO SUBMITTED BY
PRIYANKA GARG EKTA RAWAL (07080003912)
(ASSISTANT PROFESSOR)
GIBS
GITARATTAN INTERNATIONAL BUSINESS SCHOOL
(Affiliated to GGSIP University, Delhi) Rohini, Delhi-110085
DECLARATION
I hereby declare that project report entitled “Effectiveness of advertisement on radio” written and submitted by me under the guidance of MS. PRIYANKA GARG, Assistant Professor , Gitarattan International Business School.
The empirical findings are based on data collected by myself. While preparing the report I have not copied from any source or other projects submitted for similar purposes
Date:
Place:
ACKNOWLEDGEMENT
If words are considered as a symbol of approval and tokens of appreciation then let the words play the heralding role of expressing my gratitude. It is a moment of pleasure for me to acknowledge the help and support for those people who made me able to present this report. At the outset, I express my sincere gratitude to my project guide Ms. Priyanka garg, Assistant Professor ,GIBS who has been very kind and considerate .At last it is my pious duty to record my heartiest gratitude to my parents and my family who taught first lessons of life and inspired me to face the hardships of life.
INTRODUCTION
The radio has been the first device to allow for mass communication. It has enabled information to be transferred far and wide, not only nationally wide but internationally as well.
A STUDY ON EFFECTIVENESS OF ADVERTISEMENT ON RADIO
Submitted in the partial fulfilment of the requirement for the award of the degree of
MASTERS IN BUSINESS ADMINISTRATION
SUBMITTED TO SUBMITTED BY
PRIYANKA GARG EKTA RAWAL (07080003912)
(ASSISTANT PROFESSOR)
GIBS
GITARATTAN INTERNATIONAL BUSINESS SCHOOL
(Affiliated to GGSIP University, Delhi) Rohini, Delhi-110085
DECLARATION
I hereby declare that project report entitled “Effectiveness of advertisement on radio” written and submitted by me under the guidance of MS. PRIYANKA GARG, Assistant Professor , Gitarattan International Business School.
The empirical findings are based on data collected by myself. While preparing the report I have not copied from any source or other projects submitted for similar purposes
Date:
Place:
ACKNOWLEDGEMENT
If words are considered as a symbol of approval and tokens of appreciation then let the words play the heralding role of expressing my gratitude. It is a moment of pleasure for me to acknowledge the help and support for those people who made me able to present this report. At the outset, I express my sincere gratitude to my project guide Ms. Priyanka garg, Assistant Professor ,GIBS who has been very kind and considerate .At last it is my pious duty to record my heartiest gratitude to my parents and my family who taught first lessons of life and inspired me to face the hardships of life.
INTRODUCTION
The radio has been the first device to allow for mass communication. It has enabled information to be transferred far and wide, not only nationally wide but internationally as well.