Ra One- the Extra-Ordinary Sales Promotion by Srk
RA ONE- The extra-ordinary sales promotion by SRK
I 've often heard people say, film-making is nothing short of a gamble. And as any gambler will tell you, you 've got to gamble huge to triumph huge. Going by this logic, Shah Rukh Khan is The Supreme Gambler of the year.
What 's at stake, beside the big money invested in RA.ONE of course, is a dream, a vision, an aspiration to make a film which appeals to kids and kids at heart. In short, attempt a film that appeals to the universal audience. At the same time, it ought to raise the bar for Hindi films. Also at stake is SRK 's once-unchallenged supremacy as the reigning idol of Bollywood and that elusive thing called reputation. When you invest your repute in your dream project and stick your neck out, you expect nothing short of a mega-success.
"I had a very clear of how we’ll market it. The first clarity was that we won’t have too many images of the film. I didn’t want it to be cluttered. I didn’t want it to be a hero and a heroine and their son. This is a superhero film and we had to introduce that. Whether people like it or not, my marketing thought is if you keep something in front of people for too long, they get used to it. So there was this big fear -- when my costume comes out and me with blue eyes, will it be liked? Small considerations like this which you don’t think about while making the film, but when it comes out, people say, "you know what, your dadhee (beard) isn"t working at all". SRK
The daily promotional strategy of the media savvy Shah Rukh Khan seems to be working when it comes to publicizing his film ‘Ra.One’.He has pushed the film in every way possible - through multiple co-branding deals, in-film plans, promotional tie ups, marketing strategies, gaming and merchandising and much more.The ‘Ra.One’ous appetite of King Khan seems to be insatiable and everyone is being a part of it, whether they understand it or not. The film is thus ending up as the most promoted film till date
I 've often heard people say, film-making is nothing short of a gamble. And as any gambler will tell you, you 've got to gamble huge to triumph huge. Going by this logic, Shah Rukh Khan is The Supreme Gambler of the year.
What 's at stake, beside the big money invested in RA.ONE of course, is a dream, a vision, an aspiration to make a film which appeals to kids and kids at heart. In short, attempt a film that appeals to the universal audience. At the same time, it ought to raise the bar for Hindi films. Also at stake is SRK 's once-unchallenged supremacy as the reigning idol of Bollywood and that elusive thing called reputation. When you invest your repute in your dream project and stick your neck out, you expect nothing short of a mega-success.
"I had a very clear of how we’ll market it. The first clarity was that we won’t have too many images of the film. I didn’t want it to be cluttered. I didn’t want it to be a hero and a heroine and their son. This is a superhero film and we had to introduce that. Whether people like it or not, my marketing thought is if you keep something in front of people for too long, they get used to it. So there was this big fear -- when my costume comes out and me with blue eyes, will it be liked? Small considerations like this which you don’t think about while making the film, but when it comes out, people say, "you know what, your dadhee (beard) isn"t working at all". SRK
The daily promotional strategy of the media savvy Shah Rukh Khan seems to be working when it comes to publicizing his film ‘Ra.One’.He has pushed the film in every way possible - through multiple co-branding deals, in-film plans, promotional tie ups, marketing strategies, gaming and merchandising and much more.The ‘Ra.One’ous appetite of King Khan seems to be insatiable and everyone is being a part of it, whether they understand it or not. The film is thus ending up as the most promoted film till date
References: * Saxena, Manjari (2011-10-24). "Ra.One: Shah Rukh Khan has another winner". Gulf News. Retrieved 2011-10-24. * "SRK concentrates on Ra.One". Filmfare. 2010-05-06. Retrieved 2010-08-22. * Press Trust of India (2011-10-21). "SRK turns salesman to sell 'RA.One ' merchandise". CNN-IBN. Global Broadcast News. Retrieved 2011-10-21. * Adarsh, Taran (2011-10-21). "SRK, Eros take 'Ra.One ' to next level". Bollywood Hungama. Retrieved 2011-10-21. * Bhat, Varada (2011-09-19). "Bollywoods longest promotion". Business Standard. Retrieved 2011-09-19. * Shinde, Shivani (2011-08-30). "India 's first social game for Ra.One". Business Standard. Retrieved 2011-08-29. * Baksi, Dibyojyoti (2011-10-14). "SRK 's discovery speaks up about RA.One". Hindustan Times. Retrieved 2011-10-15. * Jamkhandikar, Shilpa (2011-10-13). "A Minute With: Shah Rukh Khan". Reuters. Retrieved 2011-10-13. * RA.One 's rampage. Prannoy Roy Publications. 2011-10-14. Retrieved 2011-10-20. * Joshi, Tushar (2011-10-18). "RA.One gets an addition". The Times of India. Retrieved 2011-10-18 * NDTV Correspondent (2011-10-13) * Press Trust of India (2011-10-14). "Ra.One gets Rs 52-cr promotional push". CNN-IBN. Global Broadcast News. Retrieved 2011-10-14.