Preview

RECARO Case Study

Good Essays
Open Document
Open Document
1111 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
RECARO Case Study
For more than 50 years, RECARO is serving the automobile industry with its innovative and ergonomic seating solutions. As mentioned in the introduction, RECARO has a very strong background in developing the aftermarket seats for the different models ranging from passenger cars to the high end and sports models. The variety in the seating models for different vehicle models keep RECARO in leading position. RECARO has a wide variety of aftermarket seat models for different types of end customers and RECARO develops mainly three specific models which serve different purposes. The main three seat models from the RECARO are Ergonomic (Ergomed) models, Sports models and Motor sport model. These three models serve three different customer groups and are different from each other in design and functionality.
RECARO is well known for its ergonomic and comfort seat design and it has been developing aftermarket seats for the passenger cars with main focus on …show more content…
Since the selected vehicle is an off-road vehicle for market expansion, it became clinical to select the best suitable seat. In the process of finding a best seat for the adaption into the POLARIS vehicle, all the requirements and packaging of the vehicle had been taken into consideration. Since POLARIS RZR is an off-road vehicle, topmost concern is regarding the weight of the seat. RECARO has different aftermarket seat models ranging in different weights and the selection process has started by eliminating the seats, whose weight is on the higher side. As mentioned earlier RECARO comfort seat models are slightly heavier than other two models because of their intended design and due to this RECARO comfort seat models haven’t considered the need for the adaptation. After eliminating comfort seat models, RECARO has two different sport models namely Sport and Motorsport which can be comfortably used in the off-road vehicles
Continue Reading
View Writing Issues

You May Also Find These Documents Helpful

  • Better Essays

    Technology Gcse Unit 4
    • 4354 Words
    • 18 Pages

    Technology Gcse Unit 4

    Who –This design is aimed towards drivers or passengers who travel in articulated or civilian vehicles…

    • 4354 Words
    • 18 Pages
    Better Essays
    Read More
  • Good Essays

    Restrepo Review
    • 802 Words
    • 4 Pages

    Restrepo Review

    "As you leave the theater, you feel like you 've been on a 90 minute deployment to the frontlines of Afganastan," said documenter Sebastion Junger. Fear, sorrow, stress, exaution; all emotions that soldiers try to exile to the lett frequented parts of their minds. The battle inside a soldier 's head is just as real and difficult as the firefight he has to battle at the same time. However, a being a soldier is not just the pinnicle example of pain. Solidiers embrace the brotherhood they experience and adopt each of their brothers into their own family. Restrepo examplifies the struggle and suffering to the comradary and didication of the modern day warrior.…

    • 802 Words
    • 4 Pages
    Good Essays
    Read More
  • Powerful Essays

    Evaluation Paper on the Chevrolet Corvette
    • 1563 Words
    • 7 Pages

    Evaluation Paper on the Chevrolet Corvette

    This paper is an evaluative look at why the Chevrolet Corvette is one of the greatest sports cars in the world. Sports cars can be judged in three areas; cost, performance, and comfort, each area will be evaluated as to why these criteria are important, with examples shown to for definition. The Corvette will be shown how it compares in regards to the measurements, and in some cases exceeds them. Showing why it should be considered a great sports car…

    • 1563 Words
    • 7 Pages
    Powerful Essays
    Read More
  • Satisfactory Essays

    Personal Narrative: A Moving Car
    • 257 Words
    • 2 Pages

    Personal Narrative: A Moving Car

    Inside, the car is very comfortable. I have often enjoying sitting in its cushioned leather sets. Of course, I always am wear my seatbelt whenever I ride in a moving car.…

    • 257 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Good Essays

    Reduce Self Driving
    • 551 Words
    • 3 Pages

    Reduce Self Driving

    To make such a design can provide confidence to women to bring a car like to shopping malls, to markets and so on. With a design that's small, it could give comfort to women drivers because it was unable to make an estimate of the road. In addition it also makes it easy to parking the car in question. the majority of the weight of the vehicle in the car today because need to include safety equipment. Steel door beams, crumple zones and the need to build a car from the steel generally relate to readiness for accidents. Drive your own car will crash less often, accidents will all but be eliminated and so the need to build cars to cope with horrific accidents will be reduced. This means that cars can be light, which will make them more economical fuel. In addition, because you do not have to worry about the placement of the control mechanism for the car, you can manage the part in any way you want. All seats could face more into, because it need not worry about the driver's…

    • 551 Words
    • 3 Pages
    Good Essays
    Read More
  • Powerful Essays

    Case Study: Revolights
    • 912 Words
    • 4 Pages

    Case Study: Revolights

    Revolights continue to take a leap by improving their products. In 2011, Revolights started by selling bicycles lights that need to be fixed to their tyres. After winning Core’s 77 Design Award in 2012, Revolights continue to evolve by selling their own bikes in 2013 a second generation product, named Revolight City that has bike lights permanently build into them by partnering together with Mission Bike Company which eliminates the process of customers installing the bike lights themselves.…

    • 912 Words
    • 4 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    Toyota Motor Manufacturing: what is the root cause of the problem facing TMM's production and how should the manager of assembly address the seat defect problem?
    • 1628 Words
    • 4 Pages

    Toyota Motor Manufacturing: what is the root cause of the problem facing TMM's production and how should the manager of assembly address the seat defect problem?

    Toyota Motor Manufacturing USA, Inc. (TMM) encountered product proliferation problems with defective seats due mainly to the company's deviation from its normal production plan and lack of a recovery system. In April 1992, TMM's run ratio dropped from 95% to 85%, meaning that 45 less cars were being produced per shift, which in turn translated into overtime for the workers. As a result, too many cars needed off-line operations of one type or another before they could go on to shipping. The main source of the problem was the seats defects in the cars, in which case the car would go through the assembly line with the defective seat still in it. Then the car would proceed to the Code 1 clinic area where workers would try to fix the defects, or it would be moved to the overflow parking area to await a new seat to be delivered from the supplier. This process is an exception to the quality control process in TMM. According to Exhibit 10, in April 1992 the number of andon pulls during the first shift for the rear seat increased dramatically, from about 20 pulls in the beginning of April to about 120 pulls at the end of the month; pulls for the second shift also increased greatly. It should be noted that the seat itself poses several problems, besides those attributed by faulty processes: it is the most expensive purchased part, it is prone to damage, it is the bulkiest of all installed parts, its surface finish must satisfy customers, and it has to meet rigorous standards for the car's crash performance. Exhibit 8 shows that the most frequent defect occurrences are material flaws with the seat. There are a number of reasons that most likely contributed to the seat defect problem: 1.) The occasional error made by a team member shooting a bolt at an angle, which was minor and easily correctable; 2.) Damage to the seat covering from hand tool usage, which was rare; 3.) The Fall 1991 model change, which introduced many challenges for KFS, but should not have contributed so…

    • 1628 Words
    • 4 Pages
    Powerful Essays
    Read More
  • Good Essays

    How Lexus Relates to Quality Management
    • 290 Words
    • 2 Pages

    How Lexus Relates to Quality Management

    The interior has a new ambience to it to have a welcoming sensation and the seats have been re-contoured for better comfort and support (Kenzie). The rear seats are also in top quality: they recline and include a shiatsu massage function, and a DVD entertainment system with a lap desk for the laptop. The seats measure the occupant’s body temperature to adjust the seat’s heating and cooling to compensate.…

    • 290 Words
    • 2 Pages
    Good Essays
    Read More
  • Good Essays

    F-Type Market Analysis
    • 474 Words
    • 2 Pages

    F-Type Market Analysis

    The option of customizing the Jaguar attracts more heavy users which usually own higher income. The customers can buy packages that will come with their choice of customization. One type of package includes the performance pack which includes adjustments to the engine, steering, gearshift and suspension settings with Configurable Dynamic Mode. There’s also an option to enhance the seat with more back and neck support and comfort. The premium pack includes the option to enhance interior luxury and technology. The package also includes dual zone climate controls which allow the passenger to set separate temperature zones and also will automatically recirculate function when the outside air is over polluted. The remaining packages are the vision pack, climate pack, extended leather pack, exterior black pack, exterior carbon fiber pack, exterior design pack, and exterior design pack with black pack.…

    • 474 Words
    • 2 Pages
    Good Essays
    Read More
  • Powerful Essays

    Reasons for Re Launching Electric Car – Reva
    • 1372 Words
    • 6 Pages

    Reasons for Re Launching Electric Car – Reva

    Introduction : The Reva Electric Car Company (RECC) was founded in 1994 by Chetan Maini, as a joint venture between the Maini Group of Bangalore and Amerigon Electric Vehicle Technologies (AEVT Inc.) of the USA. The company's sole aim was to develop and produce an affordable compact electric car. Several other automakers were also aiming to do so, but in 2001 RECC launched the REVA…

    • 1372 Words
    • 6 Pages
    Powerful Essays
    Read More
  • Good Essays

    Faurecia Case Study
    • 996 Words
    • 4 Pages

    Faurecia Case Study

    As per 2016 annual report company spent around one billion euro for R&D and filed 501 patents. It is expertise in high tech composite materials which is proven cost effective and weight reduction technologies in the automotive industry. Also developing new manufacturing processes which can revolutionize its current production method. (http://www.faurecia.com/en/about-us) Faurecia has 330 operating location nearer to original equipment manufacturer (OEM) and delivering its completed sub systems to customer plant for Just-in-time (JIT) production. Company had 72 co-innovation programs with the customers in 2015.It work closely with OEMs and understand the customer requirement in early stages of the project and develop the subsystem within the timeframe. Seating System We will discuss seating system segment in detail Faurecia develop and manufacture comfort, safety and intelligent seating systems for automotive market passenger vehicles segment to major automaker in the industry like GM, Ford, Nissan, Volkswagen, BMW, Daimler, Fiat/Chrysler, Peugeot and Hyundai-Kia. Faurecia Sold 6.6 billion euro worth of seating system in 2016 which was 6.8% increase from 2015. Faurecia have 77 production sites and 12 R&D centers in 24…

    • 996 Words
    • 4 Pages
    Good Essays
    Read More
  • Powerful Essays

    Ambassador-King of Indian Roads
    • 1876 Words
    • 8 Pages

    Ambassador-King of Indian Roads

    The Ambassador has ruled the Indian Roads till the 80s and has been the car which symbolized India for long. But in the last two decades, other Indian and Foreign car manufacturers moved in at a rapid pace with large number of car variants placed and priced aggressively. Ambassador, though a sturdy car with competitive mileage and new ISUZU engine, has slowly lost the market to its competitors. Hindustan Motors is facing a dipping down monthly sales figure and needs to reposition ambassador at the earliest. We found that ambassador is facing few challenges in form of stigma, less awareness and design based discontent due to which ambassador does not fall into the consideration lot of consumers. In this report we have presented the positioning strategies to cater to specific target customers so that we can revive the product life cycle of ambassador. The car has been always considered for its high functionality value with high torque capability, sturdiness, and safety positioning. Our research provided us with insight on the nostalgic and retro value this brand carries. Based on that we have defined the segments and the target customers for ambassador and how the new positioning can help to boost the sales figure. The new positioning is based on these two USPs and target at two niche segment. We have identified that Ambassador can be an appropriate carrier for the foreign tourists to give an Indian experience worth remembering even during travelling. Other niche market to cater is the safety vehicle segment which is quite unattended in India. Then we have detailed on the media mix required to support this repositioning. The re-launch of ambassador will carry an apt message to fetch the brand equity of ambassador.…

    • 1876 Words
    • 8 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    Fuzzy Logic Controller
    • 2266 Words
    • 12 Pages

    Fuzzy Logic Controller

    ABSTRACT : In this paper, develop fuzzy logic controller to control active suspension system to minimize car body…

    • 2266 Words
    • 12 Pages
    Powerful Essays
    Read More
  • Good Essays

    Swot Analysis Of Bajaj Bikes
    • 996 Words
    • 4 Pages

    Swot Analysis Of Bajaj Bikes

    Bajaj Platina Comfortec is the second great model in the list. It is apt in the list…

    • 996 Words
    • 4 Pages
    Good Essays
    Read More
  • Satisfactory Essays

    Today Waste Is Tomorrows Shortage
    • 7926 Words
    • 32 Pages

    Today Waste Is Tomorrows Shortage

    |Rs. 6500 to Rs. 7999 |-do- |AC Chair Car* |First Class/ AC 3-tier/ AC |…

    • 7926 Words
    • 32 Pages
    Satisfactory Essays
    Read More

Related Topics