QSR Industry In India
QUICK SERVICE RESTAURANTS
IN INDIA
2011
Objectives
2
To identify existing opportunities in the Indian QSR space
To summarize the macroeconomic environment of the industry
To explain the working of a QSR
To indicate the current trends
To summarize key player profiles and understand their positioning vis-à-vis one another
To understand the challenges faced by QSRs in an emerging market like India
Contents
Sr.
No
Slide
#
Sr.
No
Executive Summary
4
h.
Growth Strategies
19
I
Industry Overview
5
i.
Menu Planning
20
a.
Introduction
6
j.
Standardization
21
b.
Market Segmentation
7
k.
Case Study – Dominos India
22
c.
Growth Drivers
8
III
Key Players
25
d.
Challenges
9
a.
Key Player Profiles
26
e.
SWOT Analysis
10
b.
Key Players‟ segmentation
29
f.
QSR Features and Target Audience
11
c.
Brand Positioning
31
II
Working of a QSR
12
IV
Trends and Future Prospects
33
a.
Importance of Brand
13
a.
Trends
34
b.
Formats and Locations
14
b.
Rising Investor Interest
35
c.
Setting up a QSR
15
c.
QSRs coming to India
36
d.
Managing Human Resources
16
V
About D‟Essence
38
e.
Marketing Strategies
17
g.
Pricing Strategies
18
Table of Contents
Table of Contents
Slide
#
Executive Summary
4
India is witnessing rapid urbanization of small towns and growth of mid-sized cities. This along with rising population in key metros and higher disposable incomes is fuelling growth in every industry.
35% of India‟s population will be in urban centres by 2020 totaling to 53 crores compared to the current urban population of 32 crores.
Consumer markets are being driven by the country‟s youth population. Be it college goers or the young working class, exposure to
IN INDIA
2011
Objectives
2
To identify existing opportunities in the Indian QSR space
To summarize the macroeconomic environment of the industry
To explain the working of a QSR
To indicate the current trends
To summarize key player profiles and understand their positioning vis-à-vis one another
To understand the challenges faced by QSRs in an emerging market like India
Contents
Sr.
No
Slide
#
Sr.
No
Executive Summary
4
h.
Growth Strategies
19
I
Industry Overview
5
i.
Menu Planning
20
a.
Introduction
6
j.
Standardization
21
b.
Market Segmentation
7
k.
Case Study – Dominos India
22
c.
Growth Drivers
8
III
Key Players
25
d.
Challenges
9
a.
Key Player Profiles
26
e.
SWOT Analysis
10
b.
Key Players‟ segmentation
29
f.
QSR Features and Target Audience
11
c.
Brand Positioning
31
II
Working of a QSR
12
IV
Trends and Future Prospects
33
a.
Importance of Brand
13
a.
Trends
34
b.
Formats and Locations
14
b.
Rising Investor Interest
35
c.
Setting up a QSR
15
c.
QSRs coming to India
36
d.
Managing Human Resources
16
V
About D‟Essence
38
e.
Marketing Strategies
17
g.
Pricing Strategies
18
Table of Contents
Table of Contents
Slide
#
Executive Summary
4
India is witnessing rapid urbanization of small towns and growth of mid-sized cities. This along with rising population in key metros and higher disposable incomes is fuelling growth in every industry.
35% of India‟s population will be in urban centres by 2020 totaling to 53 crores compared to the current urban population of 32 crores.
Consumer markets are being driven by the country‟s youth population. Be it college goers or the young working class, exposure to