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Business Proposal for online expansion – Food Corps
Jermaine Ross
Western Governors University

Business Proposal for online expansion – Food Corps In a small town in North Carolina, the United States Marine Corps combat force is training for an upcoming combat mission to Iraq. With the Marine Corps standard of not allowing service members to shop outside of the military base while in uniform, several service members are faced with a dilemma. The options of finding a nutritious meal are limited to local takeout or the not so nutritious military meals ready to eat (Survival Acres, 2014). As a solution to the problem, a young Marine Sergeant pulls out the business flyer he received in the mail from a local business. The flyer provided a solution to many of the Marine’s meal problems. The business was offering to pick up meals from any local dining establishment while only charging a small fee that was close to what a tip would be at many of those establishments. The service member placed the call, Food Corps arrived within the hour delivering over twenty meals and the rest was history.
Developed in 2008, Food Corps has proudly served the needs of America’s heroes in their time of need. Food Corps helps feed the United States Military and emergency response personnel by helping the hero find the food they want and delivering it to them when they need it most. Food Corps has partnered with restaurant establishments in the vicinity of emergency response personnel to ensure the prompt delivery of essential nutrients. Food Corps was founded by heroes with the protection of today’s heroes in mind. Food Corps partners with a variety of local restaurants and enables customers to place orders/view menus via the Food Corps website. The company charges a small service charge that is usually around what the average tip would be and also charges an additional $15 flat rate delivery fee.
Market Demand
While proudly


References: Why do we NOT recommend MRE 's? - Survival Acres. (n.d.). Why do we NOT recommend MRE 's? - Survival Acres. Retrieved June 22, 2014, from http://survivalacres.com/shop/content/8-why-do-we-not-recommend-mre Taylor, L. (2013, March 4). 5 ways to test demand for your product before building an online store - Ecommerce Pulse. Ecommerce Pulse. Retrieved June 7, 2014, from http://ecommercepulse.com/2013/05/29/5-ways-to-test-market-demand-for-your-product/ Hill, B. (n.d.). How to Start a Restaurant Delivery Service Business. Small Business. Retrieved June 22, 2014, from http://smallbusiness.chron.com/start-restaurant-delivery-service-business-4457.html Restuarant 2014 Facts at a Glance. (n.d.). National Restaurant Association. Retrieved June 7, 2014, from http://www.restaurant.org/News-Research/Research/Facts-at-a-Glance Lake, L. (n.d.). Benefits to Marketing your business online. . Retrieved June 11, 2014, from (http://marketing.about.com/od/internetmarketingstrategy/a/marketingonline.htm Howes, L. (2013, March 19). 5 Online Marketing Strategies for a Tight Budget. Entrepreneur. Retrieved June 22, 2014, from http://www.entrepreneur.com/article/226146 DeMers, J. (2013, September 24). The Top 7 Social Media Marketing Trends That Will Dominate 2014. Forbes. Retrieved June 10, 2014, from http://www.forbes.com/sites/jaysondemers/2013/09/24/the-top-7-social-media-marketing-trends-that-will-dominate-2014
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