Purely Prahalad
Purely Prahalad
Business Wisdom from the Late Dr. C.K. Prahalad’s Thoughts
EDITED BY
B.N. Dastoor
i
February 2011 Purely Prahalad: Business Wisdom from the Late Dr. C.K. Prahalad’s Thoughts Edited by B.N. Dastoor Published by Ahmedabad Management Association Core-AMA Management House • Torrent-AMA Management Centre ATIRA-AMA Centre for Textile Studies Dr. Vikram Sarabhai Marg, Ahmedabad 380 015, India ama@amaindia.org, www.amaindia.org Shilp Gravures-AMA Media Outlet Printed by N.K. Printers, Rakhial, Ahmedabad
2
Purely Prahalad
Dedicated to the fond memory of late Dr. C.K. Prahalad
AMA
iii
Foreword
Every January, as we welcomed a new year, we at AMA would eagerly await the visit of Management Guru Dr. C.K. Prahalad. Most unfortunately, he left us suddenly for his heavenly abode, and AMA will never be the same again without his great contribution to the overall growth of management education. This book is published as a mark of respect, love and gratitude for Dr. Prahalad. I am sure, this collection will greatly benefit entrepreneurs, business leaders, managers, as also teachers and students of management. I thank our own Shri B.N. Dastoor for his skill and speed in preparing this very useful book. January 2011 Pankaj R. Patel President, AMA
4
Purely Prahalad
Preface
During his visits to Ahmedabad, for fourteen long years, Dr. C.K. Prahalad had enlightened us with his lectures, seminars, workshops, free-flowing discussions, and interviews. This attempt to collect the important glimpses of Dr. Prahalad’s business wisdom, expresses Ahmedabad Management Association’s deep gratitude for his salutary contribution in the exciting and dynamic field of management. I consider myself very fortunate to be assigned the task of presenting Dr. Prahalad’s thoughts in a concise form. B.N. Dastoor
The author is a Motivational Trainer specialising in Sales and Marketing. He is an author and columnist and presently involved in
Business Wisdom from the Late Dr. C.K. Prahalad’s Thoughts
EDITED BY
B.N. Dastoor
i
February 2011 Purely Prahalad: Business Wisdom from the Late Dr. C.K. Prahalad’s Thoughts Edited by B.N. Dastoor Published by Ahmedabad Management Association Core-AMA Management House • Torrent-AMA Management Centre ATIRA-AMA Centre for Textile Studies Dr. Vikram Sarabhai Marg, Ahmedabad 380 015, India ama@amaindia.org, www.amaindia.org Shilp Gravures-AMA Media Outlet Printed by N.K. Printers, Rakhial, Ahmedabad
2
Purely Prahalad
Dedicated to the fond memory of late Dr. C.K. Prahalad
AMA
iii
Foreword
Every January, as we welcomed a new year, we at AMA would eagerly await the visit of Management Guru Dr. C.K. Prahalad. Most unfortunately, he left us suddenly for his heavenly abode, and AMA will never be the same again without his great contribution to the overall growth of management education. This book is published as a mark of respect, love and gratitude for Dr. Prahalad. I am sure, this collection will greatly benefit entrepreneurs, business leaders, managers, as also teachers and students of management. I thank our own Shri B.N. Dastoor for his skill and speed in preparing this very useful book. January 2011 Pankaj R. Patel President, AMA
4
Purely Prahalad
Preface
During his visits to Ahmedabad, for fourteen long years, Dr. C.K. Prahalad had enlightened us with his lectures, seminars, workshops, free-flowing discussions, and interviews. This attempt to collect the important glimpses of Dr. Prahalad’s business wisdom, expresses Ahmedabad Management Association’s deep gratitude for his salutary contribution in the exciting and dynamic field of management. I consider myself very fortunate to be assigned the task of presenting Dr. Prahalad’s thoughts in a concise form. B.N. Dastoor
The author is a Motivational Trainer specialising in Sales and Marketing. He is an author and columnist and presently involved in