Purely Gr Case Analysis
Purely Gr..8! Water
ADMN 1017B
Professor Pelham Matthews
March 25, 2011
David Spencer, Skylar Barth, Ugur Taskiran
Memo
Date: March 28, 2011
To: Romil Reyes, Vice President of Operations of Purely Gr…8!
From: Skylar Barth, David Spencer, Ugur Taskiran, Consultants
Subject: How can Purely Gr..8! penetrate the water bottle industry market?
Recommendations
Short Term (0-6 months) It’s recommended that purely purchase ads in local newspapers and websites that are popular within the local community. Having a website for the company is a crucial recommendation. This would create a public image for the company. Potential customers would easily reach the company anytime, anywhere. Ads should target the average consumer, …show more content…
Perhaps another company in Canada or in the United States would be interested in Purely’s product. This would provide Purely with sufficient resources for expansion and they could look into the potential of buying out the joining company and then continuing their venture from there.
Report
Introduction
Purely Gr...8! has the purest water available to its consumers. Incorporated in 1996, this Father Son company is a strong competitor in the field of bottled water.
External Analysis
Opportunities
Currently Purely water has minimal attempts at marketing. Keeping the customer base small is your current approach and its working. Expansion requires you to invest in possible outreaches in marketing. Aim to target athletic personnel by advertising on bus benches. With the increase in technology the internet is becoming popular. The opportunity exists to increase the number of potential revenue by utilizing internet advertisements on popular sites as well as having your own site to update and maintain orders as well as to seek new
ADMN 1017B
Professor Pelham Matthews
March 25, 2011
David Spencer, Skylar Barth, Ugur Taskiran
Memo
Date: March 28, 2011
To: Romil Reyes, Vice President of Operations of Purely Gr…8!
From: Skylar Barth, David Spencer, Ugur Taskiran, Consultants
Subject: How can Purely Gr..8! penetrate the water bottle industry market?
Recommendations
Short Term (0-6 months) It’s recommended that purely purchase ads in local newspapers and websites that are popular within the local community. Having a website for the company is a crucial recommendation. This would create a public image for the company. Potential customers would easily reach the company anytime, anywhere. Ads should target the average consumer, …show more content…
Perhaps another company in Canada or in the United States would be interested in Purely’s product. This would provide Purely with sufficient resources for expansion and they could look into the potential of buying out the joining company and then continuing their venture from there.
Report
Introduction
Purely Gr...8! has the purest water available to its consumers. Incorporated in 1996, this Father Son company is a strong competitor in the field of bottled water.
External Analysis
Opportunities
Currently Purely water has minimal attempts at marketing. Keeping the customer base small is your current approach and its working. Expansion requires you to invest in possible outreaches in marketing. Aim to target athletic personnel by advertising on bus benches. With the increase in technology the internet is becoming popular. The opportunity exists to increase the number of potential revenue by utilizing internet advertisements on popular sites as well as having your own site to update and maintain orders as well as to seek new