Purchasing Decisions In Predictably Irrational, By Dan Ariely
I recognize that there are times when it is not easy to understand why certain volume purchasing decisions . Why, for example, two things that are worth the same may prove yourselves so different: one seems to face me and the other dirt cheap? Or why when we compare high value purchases sometimes we do not mind paying more, even in similar qualities?
¿20 euros 20 euros are not always? Yes, its value is the same, but in the internal comparison we do where everything changes. It is also where many times we find our own spending traps . It is a psychological mechanism that perfectly explained Dan Ariely in his book Predictably Irrational ' . Predictably irrational, just that.
And you, what do suscribirías?
Dan Ariely used a hundred students in his class …show more content…
So when students chose between three different offers subscription ignored the cheapest, which is the one chosen later: that between the two options of $ 125 was a lot easier to know what was best . So, though it was more expensive, it was also psychologically more comfortable choose one of those $ 125.
It happens to everyone and, indeed, those who sell and design sales strategies know . We do not like to do price comparisons between different things, we are uncomfortable, so just making between similar things ... and are more likely to end up paying more money.
What is the solution? According to Ariely, stop thinking so on . No matter how much offers the subscription itself over another in the same price, but if the price you want to spend and what else could buy with it. I will test the next time you buy an appliance, a fairly typical case in which they are sorted by price, slightly better than the other, and you can easily end up paying more than you
¿20 euros 20 euros are not always? Yes, its value is the same, but in the internal comparison we do where everything changes. It is also where many times we find our own spending traps . It is a psychological mechanism that perfectly explained Dan Ariely in his book Predictably Irrational ' . Predictably irrational, just that.
And you, what do suscribirías?
Dan Ariely used a hundred students in his class …show more content…
So when students chose between three different offers subscription ignored the cheapest, which is the one chosen later: that between the two options of $ 125 was a lot easier to know what was best . So, though it was more expensive, it was also psychologically more comfortable choose one of those $ 125.
It happens to everyone and, indeed, those who sell and design sales strategies know . We do not like to do price comparisons between different things, we are uncomfortable, so just making between similar things ... and are more likely to end up paying more money.
What is the solution? According to Ariely, stop thinking so on . No matter how much offers the subscription itself over another in the same price, but if the price you want to spend and what else could buy with it. I will test the next time you buy an appliance, a fairly typical case in which they are sorted by price, slightly better than the other, and you can easily end up paying more than you