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Puma Company Case Study

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Puma Company Case Study
Course: International Business Management

Activity: Case Study

Student: Melton Morrison, Ysela Logan

Company: PUMA

Pumas Location: Würzburger Strasse 13, D-91074 Herzogenaurach, Germany

Historical Back Drop:

|YEAR |EVENT |
|1924: |Rudolf and Adolf Dassler incorporate their first shoe company. |
|1948: |Rudolf Dassler sets up his own company Puma Schuhfabrik Rudolf Dassler. |
|1950: |Puma had established export ties to the United States, |
|1959: |Rudolf Dassler 's wife and two sons become part owners of the Puma Sportschuhfabriken Rudolf Dassler KG. |
|1962: |Puma shoes are shipped to almost 100 countries. |
|1974: |Armin A. Dassler takes over as CEO. |
|1986: |Puma goes public and company stock is offered on the Munich and Frankfurt stock exchanges. |
|1989: |Armin and Gerd sold Puma to Cosa Liebermann for an unknown amount |
|1991: |Swedish conglomerate Proventus AB becomes majority shareholder. |
|1993: |30-year-old Jochen Zeitz takes over as CEO. |
|1998: |Puma acquires 25 percent of Logo Athletic Inc. |
|1999: |Monarchy/Regency becomes Puma 's biggest single shareholder. A film and television production company, who |
|


References: Lenker, L., et.al. (n.d.). PUMA. Rrteieved October 12, 2008 from ((http://209.85.175.104/search?q=cache:3ZzMpyACwPwJ:classes.bus.oregonstate.edu/spring-06/ba495/Retailers/puma.ppt+PUMA+S.W.O.T.+analysis&hl=en&ct=clnk&cd=13&gl=bz MacLeod, A. (2006). Puma AG: market buster. Retrieved October 12, 2008 form http://ritamcgrath.com/ee/images/uploads/Puma.pdf Puma (2008). Our history. Retrieved October 12, 2008 from http://www.rudolfdassler.com/ Sneaker head(2008). Puma. Retrieved October 24, 2008 http://www.sneakerhead.com/manufacture-puma.html
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