Psychology of Color

Links: Color Preference to Experiences”). They found that color preference was highly shaped by experience. For example, one subject stated that their favorite color was pink, and then later admitted to having fond memories in her sister’s pink bedroom, which would produce a positive association with the color pink. The researchers also discovered a link between school spirit and color preferences. Those who attended Berkley generally preferred their own school colors, blue and gold, over red, Stanford’s school color. There has also been cross-cultural evidence that creates varying effects of color. “Cross-cultural differences can occur in two ways - different cultures may have different objects that influence individuals ' perceptions of certain colors, or two cultures may have the same object but may associate different feelings with that object” (Banning-Lover). For example, somebody from France may feel energized around navy blue—although blues are typically calming—due to the widespread use of the color in their country. Personality is a big, if not the biggest, impact on somebody’s preference and perception of a color. In general, extroverts or those with energetic personalities are drawn to richer, warmer colors, while introverts or those with relaxed personalities prefer cooler, more subtle colors (Bond). Colors that are found in certain areas of our everyday lives have a reason for being there. Understanding the objective effects of colors, many places have used certain colors to subconsciously manipulate the public into feeling or acting a desirable way, most of the time without them even realizing it. Red is commonly used in restaurants, both fast food and sit-downs, due to its ability to increase the appetites of its customers and therefore increasing their likelihood of buying more food. Orange is the color of most traffic cones and construction signs. Used to grab drivers’ attention, orange increases their awareness to prevent accidents. Green lights are often used in forensics due to its ability to incite a confession from criminals more than any other color of light. With its strong connection with the Earth, green is also used to promote environmentalism. Blue is commonly used in hospitals to calm patients. Research also shows that people are more productive in blue rooms, for example, weightlifters are able to lift heavier weights in blue gyms (David Johnson “Color Psychology”). Pink is proven to reduce erratic behavior, and is therefore used in many prison holding cells (Think Quest). Due to its ability to tranquilize, sports teams sometimes paint the locker room of the opposing team pinks so their opponents will lose energy. White symbolizes neutrality and is used for truce flags. It is also worn by doctors and nurses to imply sterility (Johnson). The roots of studying the effects of color can be traced back to ancient cultures, such as the Chinese and Egyptians. They practiced “chromotherapy, or using colors to heal.” For example, “blue was believed to soothe illness and treat pain,” while “yellow was thought to stimulate the body” (Cherry). Just like color psychology received much skepticism in ancient times; it still receives much skepticism today. No matter how unaware we are of the physiological and psychological effects of color, there is no doubt that color has a huge impact on our lives, playing a role in moods, decisions, sensations, and much more.