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Provo Company Case Summary

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Provo Company Case Summary
We proposed to answer the following questions, using their data: What are the most and least profitable rolls? Which rolls should we advertise more heavily? What is the profit-maximizing price of our rolls? What would the demand be at that price, under certain constraints? By answering these questions using original data, we were able to solve the problem of uncertain pricing and to then maximize profitability for the new Provo company.
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