Proton vs Perodua Case Study
# ROTON: THE CASE STUDY New Ventures Innovation Research & Development Capitalizing on Human Asset OR ANOTHER RE-STRUCTURING???
# IR: THE CASE STUDY PERODUA
# PERODUA: THE CASE STUDY
* Perodua , acronym of Perusahaan Otomobil Kedua Berhad (in English, Second Automobile Manufacturer Limited Corporation) is Malaysia 's second automobile manufacturer after Proton . It was established in 1993 .
* Perodua mainly produces compact cars and therefore does not actually compete with Proton for the same market niche. In the United Kingdom their cars are sold by Proton dealers who wish to attract those customers seeking a smaller and cheaper alternative to the Proton range.
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* The Perodua Kancil is Daihatsu Mira while Kelisa is Daihatsu Cuores assembled in Malaysia. Because Perodua does not actually produce any in house design and engineering for the main components (i.e engine, transmission), some people questions their status as car maker. To some, Perodua are just mere assemblers. Daihatsu owns a majority stake in Perodua. Daihatsu itself is now a subsidiary of Toyota Corp.
PERODUA: THE CASE STUDY
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* The joint venture partners/shareholders of Perodua and their respective shareholding are UMW Corporation Sdn Bhd (38%), Daihatsu Motor Co. Ltd. (20%), MBM Resources Berhad (20%), PNB Equity Resources Corporation Sdn Bhd (10%), Mitsui & Co. Ltd (7%) and Daihatsu (Malaysia) Sdn Bhd (5%). Perodua Kancil was introduced to the Malaysian market in August 1994.
PERODUA: THE CASE STUDY
# PERODUA: THE CASE STUDY
# PERODUA: THE CASE STUDY The Shareholders UMW+MBM+PNB+DMSB (local stakeholders) (foreign stakeholders)
# PERODUA: THE CASE STUDY ORGANIZATIONAL STRUCTURE
# PERODUA: THE CASE STUDY CORPORATE COMMUNICATION COMP. SEC / LEGAL TOP MANAGEMENT BOARD MEETING GROUP COMPANY SECRETARY The only means of IR for Perodua
# PERODUA: THE CASE STUDY (Alternate WITH Ybhg Dato' Abdul Rahim Abdul Halim) Encik Aqil Ahmad Azizuddin -MBM Alternate Directors Encik Aqil
# IR: THE CASE STUDY PERODUA
# PERODUA: THE CASE STUDY
* Perodua , acronym of Perusahaan Otomobil Kedua Berhad (in English, Second Automobile Manufacturer Limited Corporation) is Malaysia 's second automobile manufacturer after Proton . It was established in 1993 .
* Perodua mainly produces compact cars and therefore does not actually compete with Proton for the same market niche. In the United Kingdom their cars are sold by Proton dealers who wish to attract those customers seeking a smaller and cheaper alternative to the Proton range.
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* The Perodua Kancil is Daihatsu Mira while Kelisa is Daihatsu Cuores assembled in Malaysia. Because Perodua does not actually produce any in house design and engineering for the main components (i.e engine, transmission), some people questions their status as car maker. To some, Perodua are just mere assemblers. Daihatsu owns a majority stake in Perodua. Daihatsu itself is now a subsidiary of Toyota Corp.
PERODUA: THE CASE STUDY
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* The joint venture partners/shareholders of Perodua and their respective shareholding are UMW Corporation Sdn Bhd (38%), Daihatsu Motor Co. Ltd. (20%), MBM Resources Berhad (20%), PNB Equity Resources Corporation Sdn Bhd (10%), Mitsui & Co. Ltd (7%) and Daihatsu (Malaysia) Sdn Bhd (5%). Perodua Kancil was introduced to the Malaysian market in August 1994.
PERODUA: THE CASE STUDY
# PERODUA: THE CASE STUDY
# PERODUA: THE CASE STUDY The Shareholders UMW+MBM+PNB+DMSB (local stakeholders) (foreign stakeholders)
# PERODUA: THE CASE STUDY ORGANIZATIONAL STRUCTURE
# PERODUA: THE CASE STUDY CORPORATE COMMUNICATION COMP. SEC / LEGAL TOP MANAGEMENT BOARD MEETING GROUP COMPANY SECRETARY The only means of IR for Perodua
# PERODUA: THE CASE STUDY (Alternate WITH Ybhg Dato' Abdul Rahim Abdul Halim) Encik Aqil Ahmad Azizuddin -MBM Alternate Directors Encik Aqil