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Pros And Cons Of Groupon

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Pros And Cons Of Groupon
The type of companies that would be likely to offer discounts to consumers using Groupon are hotels, restaurants, retailers, entertainment venues, etc. The benefits of using Groupon are many. According to an article posted at Inc.com, some of the pros are that using this type of promotional offer attracts a lot of consumers, helps advertising businesses, builds customer relationships, helps moving inventory, and it generates incremental revenue, which is the ultimate goal of every business. On the other hand, the cons are that the deals might attract low-end bargain and deal-seekers only. Also, it could hurt the brand. In addition, the deals might not generate repeat customers, and it may not be as profitable as expected (Brown). Yet a lot
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