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Proposal of Social Media

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Proposal of Social Media
THE PROPOSAL OF SOCIAL MEDIA
Tito Jackson

University of Maryland University College

Author Note
This proposal was prepared for AMBA 620, Section 9045, taught by Professor Halverson.
Abstract
This proposal explores the adoption of social media tools as a platform for recruiting top talent to SRA as well as building communities across business units within the organization. We will demonstrate the organizational benefits of adopting social media tools for SRA, such as job satisfaction, enhancing the flow of communication, and introducing the ability for employees to connect and collaborate across business units. This proposal also explores the four social media tools--Facebook, LinkedIn, Yammer, and Bubbl.us-- we are recommending and provides an analysis of how they could be used internally and externally. The proposal outlines the pros and cons, cost and benefits of using these tools as well as the risk and limitations of using these tools that SRA will have to evaluate for itself. We also analyze the opportunities SRA will have by being a leader within its industry for using social media tools within their recruitment and hiring strategy.

THE PROPOSAL OF SOCIAL MEDIA
Introduction
A critical component of SRA 's human capital plan is to increase organizational commitment within its employee ranks. According to Colquitt, LePine, and Wesson (2011), companies must be able to retain their employees longer in order to recoup the capital cost outlay by the employer for their employees (p. 68). In a competitive marketplace for skilled workers, organizations like SRA must ensure that they are offering the best technology that workers are expecting to use. Tools, such as social media applications, are proving effective in enhancing the way workers communicate, personally and professionally. The primary goal of social media tools is to expand conversations from an offline environment to one that is online, in addition to enhancing the flow of lateral and


References: Bulmer, D., & DiMauro, V. (2009). Executive Summary from the Society for New Communications Research Study: The New Symbiosis of Professional Networks: Social Media 's Impact on Business and Decision-Making Chunik, R. (2011). When it Comes to Social Media, What Turns Workers On and Off to Your Company McMillan, R., & Gaudin, S. (2011). Facebook Reveals Its Data Center Secrets. Computerworld, 45(8), 8. Colquitt, J. A., Lepine, J.A., & Wesson, M.J. (2011) Organizational behavior: Improving performance and commitment in the workplace (2nd ed.). New York, NY: McGraw-Hill. Newport, D. (2006). Mind maps. Interpretation Journal, 11(2), 12-13.
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