Proposal of "Gap" Fast Food
An introduction of business proposal
Executive Summary
Gap is proposing to bring a new product of fast food into the market. Nowadays fast food has become one of the popular selections for people in their lifestyle, so Gap is planning to venture into the fast food industry with the new slogan; Fast Food Can Be An Icon Of Fashion. The target audiences are customers of Gap and also tourists around Malaysia of ages from 18 – 28.
Objective:
1. Using posters, internet, and online advertising to convince customers in Gap store that Gap is opening a new trend of fast food into the market, and sending the objective message of “Fast Food Can Be An Icon Of Fashion”. 2. Show the customers some benefits to get their attention, e.g. Gap fast food set are in simplicity packaging but special compare to others, price reasonable, and et.al 3. Try not to appear desperate to persuade somebody. In fact, Gap will use the Gap store sales to help convince the customers with promoting our new trend of fast food and building a good relationship between the customers and Gap fast food.
Organizational Background
Current Status 1. Gap Inc. Reports Third Quarter Earnings Per Share of $0.63 – Up From $0.38 Last Year 2. Awards (2012): * Climate Leadership Awards * Gap Inc. received an Excellence in Greenhouse Gas Management Goal Setting Certificate from the U.S. Environmental Protection Agency, The Climate Registry, the Center for Climate and Energy Solutions and the Association of Climate Change Officers for publicly reporting and verifying GHG inventories and setting an aggressive absolute GHG emissions reduction goal.
* CRO Magazine – 100 Best Corporate Citizens * For the seventh straight year, Gap Inc. made Corporate Responsibility Magazine's "100 Best Corporate Citizens" list. The company's rankings included: human rights (tied for 1stoverall, and 1st in retail/apparel); corporate governance (tied for 1st overall, and 1st in retail/apparel);
Executive Summary
Gap is proposing to bring a new product of fast food into the market. Nowadays fast food has become one of the popular selections for people in their lifestyle, so Gap is planning to venture into the fast food industry with the new slogan; Fast Food Can Be An Icon Of Fashion. The target audiences are customers of Gap and also tourists around Malaysia of ages from 18 – 28.
Objective:
1. Using posters, internet, and online advertising to convince customers in Gap store that Gap is opening a new trend of fast food into the market, and sending the objective message of “Fast Food Can Be An Icon Of Fashion”. 2. Show the customers some benefits to get their attention, e.g. Gap fast food set are in simplicity packaging but special compare to others, price reasonable, and et.al 3. Try not to appear desperate to persuade somebody. In fact, Gap will use the Gap store sales to help convince the customers with promoting our new trend of fast food and building a good relationship between the customers and Gap fast food.
Organizational Background
Current Status 1. Gap Inc. Reports Third Quarter Earnings Per Share of $0.63 – Up From $0.38 Last Year 2. Awards (2012): * Climate Leadership Awards * Gap Inc. received an Excellence in Greenhouse Gas Management Goal Setting Certificate from the U.S. Environmental Protection Agency, The Climate Registry, the Center for Climate and Energy Solutions and the Association of Climate Change Officers for publicly reporting and verifying GHG inventories and setting an aggressive absolute GHG emissions reduction goal.
* CRO Magazine – 100 Best Corporate Citizens * For the seventh straight year, Gap Inc. made Corporate Responsibility Magazine's "100 Best Corporate Citizens" list. The company's rankings included: human rights (tied for 1stoverall, and 1st in retail/apparel); corporate governance (tied for 1st overall, and 1st in retail/apparel);