Promotional Channels
Why do we buy the television we watch, the cars
we drive, the food we eat, the clothes we wear and even the toothpaste we use?
We buy them as a result of promotion Promotion is a form of persuasive
communication, or getting others to do what you want them to do. Its function is to inform consumers about a service and influencing them to buy that service. In this case promoting AIESEC as student society and organization.
To achieve desired sales results, entrepreneurs must
consider all forms of promotion and decide which ones should be used and in what proportion.
The combination of different forms of promotion is
called the promotional mix.
These are advertising, personal selling, public
relations, sales promotion, direct marketing
Presentation and promotion of ideas, goods, or
services by an identified sponsor. Examples: Print ads, radio, television, billboard, direct mail, brochures and catalogs, signs, in-store displays, posters, motion pictures, Web pages, banner ads, and emails
A process of helping and persuading one or more
prospects to purchase a good or service or to act on any idea through the use of an oral presentation. Examples: Sales presentations, sales meetings, sales training and incentive programs for intermediary salespeople, samples, and telemarketing. Can be faceto-face selling or via telephone.
Media and non-media marketing communication are
employed for a pre-determined, limited time to increase consumer demand, stimulate market demand or improve product availability. Examples: Coupons, sweepstakes, contests, product samples, rebates, tie-ins, self-liquidating premiums, trade shows, trade-ins, exhibitions and t-shirt advertisements.
Paid intimate stimulation of supply for a product,
service, or business unit by planting significant news about it or a favorable presentation of it in the media. Examples: Newspaper and magazine articles/reports, TVs and radio presentations, charitable
we drive, the food we eat, the clothes we wear and even the toothpaste we use?
We buy them as a result of promotion Promotion is a form of persuasive
communication, or getting others to do what you want them to do. Its function is to inform consumers about a service and influencing them to buy that service. In this case promoting AIESEC as student society and organization.
To achieve desired sales results, entrepreneurs must
consider all forms of promotion and decide which ones should be used and in what proportion.
The combination of different forms of promotion is
called the promotional mix.
These are advertising, personal selling, public
relations, sales promotion, direct marketing
Presentation and promotion of ideas, goods, or
services by an identified sponsor. Examples: Print ads, radio, television, billboard, direct mail, brochures and catalogs, signs, in-store displays, posters, motion pictures, Web pages, banner ads, and emails
A process of helping and persuading one or more
prospects to purchase a good or service or to act on any idea through the use of an oral presentation. Examples: Sales presentations, sales meetings, sales training and incentive programs for intermediary salespeople, samples, and telemarketing. Can be faceto-face selling or via telephone.
Media and non-media marketing communication are
employed for a pre-determined, limited time to increase consumer demand, stimulate market demand or improve product availability. Examples: Coupons, sweepstakes, contests, product samples, rebates, tie-ins, self-liquidating premiums, trade shows, trade-ins, exhibitions and t-shirt advertisements.
Paid intimate stimulation of supply for a product,
service, or business unit by planting significant news about it or a favorable presentation of it in the media. Examples: Newspaper and magazine articles/reports, TVs and radio presentations, charitable