promote product and survice
Assessment - Task One
Assessment activity 1
1.1 Identify media suitable to fulfil an organization’s objective for reaching the target audience of each of the products/ services listed. Explain why. An example has been given.
Product/Service Target Audience Media Reason
EXAMPLE
Funeral Insurance Plans Age group over 60+
TV
Newspaper
Many older people watch daytime TV.
TV advertisements effectively use emotive selling.
Regular reading newspaper by the older people
Sports car
Adult/young
Men and women
Sport car magazine
Sport event Many young people consider sports car to be their dream car and this may be the best thing to drive for.
Magazines are the most persuasive and effective selling among young adult drivers and young men, such as sports cars magazine.
iPods
Age group
16 to 30
Flyer
Newspaper
Promotion
Radio
TV Teenagers nowadays spend too much time on internet surfing and also iPods are becoming a trend among teenagers.
Internet websites are the most effective way to promote the products
All natural baby foods
Parents
TV
Pamphlets
newspaper Many parents spend the rest of the evening watching more television.
Television advertisements make it possible to incorporate emotive selling techniques.
Rainwater collection tanks
House owners
Rental property owner Magazines Many homeowners like reading a decorating magazine for improvements, repairs, maintenances their house.
Magazines can be the most effective way for promoting and selling the products, such as home decorating magazines.
1.2 Listen to, watch or read three advertisements.
Analyse the ads carefully and identify the probable promotional objective of each advertisement.
Explain why you have arrived at these conclusions.
Do you think the organizations responsible for the ads have used the right medium to fulfill their objectives? State your
Assessment activity 1
1.1 Identify media suitable to fulfil an organization’s objective for reaching the target audience of each of the products/ services listed. Explain why. An example has been given.
Product/Service Target Audience Media Reason
EXAMPLE
Funeral Insurance Plans Age group over 60+
TV
Newspaper
Many older people watch daytime TV.
TV advertisements effectively use emotive selling.
Regular reading newspaper by the older people
Sports car
Adult/young
Men and women
Sport car magazine
Sport event Many young people consider sports car to be their dream car and this may be the best thing to drive for.
Magazines are the most persuasive and effective selling among young adult drivers and young men, such as sports cars magazine.
iPods
Age group
16 to 30
Flyer
Newspaper
Promotion
Radio
TV Teenagers nowadays spend too much time on internet surfing and also iPods are becoming a trend among teenagers.
Internet websites are the most effective way to promote the products
All natural baby foods
Parents
TV
Pamphlets
newspaper Many parents spend the rest of the evening watching more television.
Television advertisements make it possible to incorporate emotive selling techniques.
Rainwater collection tanks
House owners
Rental property owner Magazines Many homeowners like reading a decorating magazine for improvements, repairs, maintenances their house.
Magazines can be the most effective way for promoting and selling the products, such as home decorating magazines.
1.2 Listen to, watch or read three advertisements.
Analyse the ads carefully and identify the probable promotional objective of each advertisement.
Explain why you have arrived at these conclusions.
Do you think the organizations responsible for the ads have used the right medium to fulfill their objectives? State your