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PROJECT WORK REPORT

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PROJECT WORK REPORT
PROJECT WORK REPORT

ON

A STUDY OF PROMOTIONAL STRATEGIES ADOPTED BY SPORTS MANUFACTURING BRANDS IN INDIA AND CONSUMER PREFERENCES TOEARDS THE SAME

Under The Guidance

Of Prof. Anu Juneja

Submitted To

Chetana’s Institute of Management & Research
Bandra (East), Mumbai 400051
Submitted By

Pooja Mastakar 141
Abhijeet Motto 144
Deepakkumar Patel 145
Karishma Shah 158
Umar Shaikh 164
Trupti Suryavanshi 171

DECLARATION (for your reference)

This is to declare that the project report presented by me to Chetana’s Institute of Management& Research, in part completion of the PGDM under the title “A STUDY OF PROMOTIONAL STRATEGIES ADOPTED BY SPORTS MANUFACTURING BRANDS IN INDIA AND CONSUMER PREFERENCES TOEARDS THE SAME ” is an authentic work done by me. The information provided by me in this report is true to the best of my knowledge. I would also like to take this opportunity to thank my Project Guide Prof. Anu Juneja without whose guidance the project would not have seen the light of the day.

Place: Signature:

Date: Name of the Group Members Pooja Mastakar (141)
Abhijeet Motto (144)
Deepakkumar Patel (145)
Karishma Shah (158)
Umar Shaikh (164)
Trupti Suryavanshi (171)
ACKNOWLEDGEMENT (for your reference)

It gives me immense pleasure to acknowledge all those who have contributed time, energy and effort to supply all valuable facts and opinions that has helped me in bringing out this project to fruition.

On the onset, I would like to thank M/S Pehla job, Mumbai for giving me an opportunity to pursue my summer internship with their esteemed organisation.

I would like to convey my sincere regards to Mr. Miller Khandhar who has been a constant source of motivation and discipline throughout the project, without whose guidance and support this project would have been a distant dream. It was his experience and dedication that really helped me to flourish as a summer trainee.

I would like to thank my faculty guide Dr.

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