Project Report on Shopper Stop

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Project Report on Shopper Stop

“CATCHMENT ANALYSIS” Summer Internship Project

Submitted by: Mayank Arora (11RM925) PGDM (Retail)

INDUSTRY MENTOR: FACULTY MENTOR: MR. NIKHIL BHASIN Prof. Kapil Garg RETAIL OPERATION MANAGER Bimtech, Greater Noida SHOPPERS STOP, ROHINI

TABLE OF CONTENTS 1. LIST OF TABLES 3 2. LIST OF CHARTS AND GRAPHS 4 3. LIST OF EXHIBITS 5 4. INDUSTRY MENTOR CERTIFICATE 6 5. ACADEMIC MENTOR CERTIFICATE 7 6. ACKNOWLEDGEMENT 8 7. LETTER OF TRANSMITTAL 9 8. LETTER OF AUTHORIZATION 10 9. EXECUTIVE SUMMARY 11 10. INTRODUCTION 12 11. COMPANY BACKGROUND 15 12. LITERATURE REVIEW 17 13. PROBLEM DEFINITION 21 14. APPROACH TO THE PROBLEM 21 15. RESEARCH METHODOLOGY 22 16. ANALYSIS & INTERPRETATION 24 A. CUSTOMER PROFILE 24 B. BUYING BEHAVIOUR 27 C. COMPETITION MAPPING 31 D. TRADING AREA ANALISIS

References: 1. http://www.thehindubusinessline.com/todays-paper/tp-brandline/article2433676.ece 2. http://maps.google.co.in/maps?hl=en&tab=wl 3. http://www.oppapers.com/essays/Catchment-Area/577036 4. http://en.wikipedia.org/wiki/Rohini_Sub_City 5. http://www.shoppersstop.com/index.jsp.vr

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