Project On Credit Cards
IOSR Journal of Business and Management (IOSRJBM)
ISSN: 2278-487X Volume 2, Issue 3 (July-Aug. 2012), PP 14-23 www.iosrjournals.org A Study on Perception and Awareness on Credit Cards among
Bank Customers in Krishnagiri District
Dr.S.SUDHAGAR
Assistant Professor of Commerce, MGR College/Periyar University, India.
Abstract: A credit card is a small plastic card issued to users as a system of payment. It allows its holder to buy goods and services based on the holder 's promise to pay for these goods and services. The issuer of the card creates a revolving account and grants a line of credit to the consumer (or the user) from which the user can borrow money for payment to a merchant or as a cash advance to the user..
Keywords: Attitude, Awareness, Credit card, Cardholders and Perception
I.
Introduction
1.1 Origin of Credit Cards
On February 28, 1950 – A Diners club card, the first multiuse credit card was issued. This marked the beginning of the era of plastic money. Diner‟s card was launched in the Indian market in 1960. The Central
Bank of India was the first bank in the country to introduce credit card system in August 1980, followed by several other banks. In India, both foreign and Indian banks are doing credit card business.
The foreign banks have a dominant share due to various reasons like having been in the field for decades, sound operational and financial strength, strong brand reorganization etc. Later, with the aggressive entry of SBI, ICICI, and HDFC Banks the rules of the game changed. Among the banks issuing credit cards, the esteemed and well published cards are Citibank Diner‟s Club Card, Citibank Visa Card and Credit Cards, Bank of Baroda‟s Master Cards, the SBI Credit Cards, Bank of India‟s India Card, Canara Bank‟s Can Card and ICICI
Bank‟s ICICI Card. These cards are positioned in a manner which gives an impression that the cards can be acquired by people from not only the upper class but also the middle income categories. The new private
ISSN: 2278-487X Volume 2, Issue 3 (July-Aug. 2012), PP 14-23 www.iosrjournals.org A Study on Perception and Awareness on Credit Cards among
Bank Customers in Krishnagiri District
Dr.S.SUDHAGAR
Assistant Professor of Commerce, MGR College/Periyar University, India.
Abstract: A credit card is a small plastic card issued to users as a system of payment. It allows its holder to buy goods and services based on the holder 's promise to pay for these goods and services. The issuer of the card creates a revolving account and grants a line of credit to the consumer (or the user) from which the user can borrow money for payment to a merchant or as a cash advance to the user..
Keywords: Attitude, Awareness, Credit card, Cardholders and Perception
I.
Introduction
1.1 Origin of Credit Cards
On February 28, 1950 – A Diners club card, the first multiuse credit card was issued. This marked the beginning of the era of plastic money. Diner‟s card was launched in the Indian market in 1960. The Central
Bank of India was the first bank in the country to introduce credit card system in August 1980, followed by several other banks. In India, both foreign and Indian banks are doing credit card business.
The foreign banks have a dominant share due to various reasons like having been in the field for decades, sound operational and financial strength, strong brand reorganization etc. Later, with the aggressive entry of SBI, ICICI, and HDFC Banks the rules of the game changed. Among the banks issuing credit cards, the esteemed and well published cards are Citibank Diner‟s Club Card, Citibank Visa Card and Credit Cards, Bank of Baroda‟s Master Cards, the SBI Credit Cards, Bank of India‟s India Card, Canara Bank‟s Can Card and ICICI
Bank‟s ICICI Card. These cards are positioned in a manner which gives an impression that the cards can be acquired by people from not only the upper class but also the middle income categories. The new private
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