Project On Bajaj Auto Limited
BAJAJ AUTO LTD
November 14, 2009
Project On Bajaj Auto Limited
Submitted by Team TiTanS -Amit Sheth -Anand Dube -Darshna Chande - Mrinal Kaul -Subrato Das -Vinay Chaudhary
Page 1 of 23 1
BAJAJ AUTO LTD
November 14, 2009
Index 1.0 Introduction 2.0 PRODUCT PORTFOLIO. 2.1 Product life cycle of the various products. 2.2 A BCG Matrix of Various products. 3.0 Key Brands – Top Three in terms of volume and revenue 3.1 Bajaj Pulsar. 3.2 RE (3 Wheeler). 3.3 Discover. 4.0 Positioning of the top three brands of the company. 4.1 Pulsar. 4.2 Discover. 4.3 Bajaj Auto (Commercial Vehicle). 5.0 Competitors and the differentiation of each based on positioning. 5.1 Pulsar key Competitors. 5.2 Bajaj Auto Commercial Vehicles. 5.3 Discover key Competitors. 6.0 Key marketing communications and the evolution of the same since 1995 7.0 The Future. 7.1 Recommendations. 8.0 Graphs. 8.1 Sales data of BAL and Industry Comparison. 8.2 BAL in International Market. 8.3 3 Year Projection for Commercial unit of BAL 8.4 BAL projection for Domestic Sales 9.0 References.
Page 2 of 23 2
BAJAJ AUTO LTD
November 14, 2009
BAJAJ AUTO LTD 1.0 Introduction Bajaj Auto is India 's largest and the world 's 4th largest two and three-wheeler manufacturer. It is based in Pune, Maharashtra, with plants in Akurdi and Chakan (near Pune) and Waluj and Patnagar in Uttaranchal. Bajaj Auto produces and exports scooters, motorcycles and auto rickshaws. Over the last decade, the company has successfully changed its image from a scooter manufacturer to all round two wheeler manufacturer. Its product range encompasses scooters and motorcycles. Founded in 1926, at the height of India 's movement for independence from the British, the group has an illustrious history. The integrity, dedication, resourcefulness and determination to succeed are characteristics of the group even today and can be traced back to its birth during those days of relentless devotion to a common cause. Jamnalal Bajaj,
November 14, 2009
Project On Bajaj Auto Limited
Submitted by Team TiTanS -Amit Sheth -Anand Dube -Darshna Chande - Mrinal Kaul -Subrato Das -Vinay Chaudhary
Page 1 of 23 1
BAJAJ AUTO LTD
November 14, 2009
Index 1.0 Introduction 2.0 PRODUCT PORTFOLIO. 2.1 Product life cycle of the various products. 2.2 A BCG Matrix of Various products. 3.0 Key Brands – Top Three in terms of volume and revenue 3.1 Bajaj Pulsar. 3.2 RE (3 Wheeler). 3.3 Discover. 4.0 Positioning of the top three brands of the company. 4.1 Pulsar. 4.2 Discover. 4.3 Bajaj Auto (Commercial Vehicle). 5.0 Competitors and the differentiation of each based on positioning. 5.1 Pulsar key Competitors. 5.2 Bajaj Auto Commercial Vehicles. 5.3 Discover key Competitors. 6.0 Key marketing communications and the evolution of the same since 1995 7.0 The Future. 7.1 Recommendations. 8.0 Graphs. 8.1 Sales data of BAL and Industry Comparison. 8.2 BAL in International Market. 8.3 3 Year Projection for Commercial unit of BAL 8.4 BAL projection for Domestic Sales 9.0 References.
Page 2 of 23 2
BAJAJ AUTO LTD
November 14, 2009
BAJAJ AUTO LTD 1.0 Introduction Bajaj Auto is India 's largest and the world 's 4th largest two and three-wheeler manufacturer. It is based in Pune, Maharashtra, with plants in Akurdi and Chakan (near Pune) and Waluj and Patnagar in Uttaranchal. Bajaj Auto produces and exports scooters, motorcycles and auto rickshaws. Over the last decade, the company has successfully changed its image from a scooter manufacturer to all round two wheeler manufacturer. Its product range encompasses scooters and motorcycles. Founded in 1926, at the height of India 's movement for independence from the British, the group has an illustrious history. The integrity, dedication, resourcefulness and determination to succeed are characteristics of the group even today and can be traced back to its birth during those days of relentless devotion to a common cause. Jamnalal Bajaj,
References: Marketing Management by Philip Kotler & Kevin L Keller www.wikipedia.com www.Bajajauto.com www.howstuffworks.com www.bikeadvice.in BAL Annual Report www.youtube.com Page 23 of 23 23