Project Grading Rubric Proj 3 
Name: ________________________________
Review for Team: ________
Pitch Co: __________________________
Case Study Grading Rubric
%
Clear explanation of key strategic issues
• The problems, scope, and seriousness was clearly identified in the discussions. • There was a well focused diagnosis of strategic issues and key problems that demonstrated a good grasp of the company’s present situation and strategic issues.
• Effective Executive Summary
• Did not waste space summarizing information already found in the case. 20%
Comments:
Score (0‐25): _______
Valid arguments; analysis of financial performance with relevant supportive detail
Logically organized, key points, key arguments, and important criteria for evaluating business strategies were easily identified
Critical issues and key problems that supported the Case Analysis were identified and clearly analyzed and supported.
Appropriate analysis, evaluation, synthesis for the specific industry identified There was complete data on which to base a thorough analysis
Key change drivers underlying the issues were identified.
Synthesis, analysis, and evaluations were clearly presented and supported in a literate and effective manner.
Conclusions and recommendations are congruent with strategic analysis Specific recommendations and/or plans of action provided.
Specific data or facts were referred to when necessary to support the analysis and conclusions.
Recommendations and conclusions were presented and supported in a literate and effective manner.
Proper organization, professional presentation, and logical flow of analysis. Logically organized, key points, key arguments, and important criteria for evaluating the business logic easily identified.
Key points were supported with a well thought out rationale based on applying specific concepts or analytical frameworks to the data provided in the case. rd Proper grammar, spelling,
Review for Team: ________
Pitch Co: __________________________
Case Study Grading Rubric
%
Clear explanation of key strategic issues
• The problems, scope, and seriousness was clearly identified in the discussions. • There was a well focused diagnosis of strategic issues and key problems that demonstrated a good grasp of the company’s present situation and strategic issues.
• Effective Executive Summary
• Did not waste space summarizing information already found in the case. 20%
Comments:
Score (0‐25): _______
Valid arguments; analysis of financial performance with relevant supportive detail
Logically organized, key points, key arguments, and important criteria for evaluating business strategies were easily identified
Critical issues and key problems that supported the Case Analysis were identified and clearly analyzed and supported.
Appropriate analysis, evaluation, synthesis for the specific industry identified There was complete data on which to base a thorough analysis
Key change drivers underlying the issues were identified.
Synthesis, analysis, and evaluations were clearly presented and supported in a literate and effective manner.
Conclusions and recommendations are congruent with strategic analysis Specific recommendations and/or plans of action provided.
Specific data or facts were referred to when necessary to support the analysis and conclusions.
Recommendations and conclusions were presented and supported in a literate and effective manner.
Proper organization, professional presentation, and logical flow of analysis. Logically organized, key points, key arguments, and important criteria for evaluating the business logic easily identified.
Key points were supported with a well thought out rationale based on applying specific concepts or analytical frameworks to the data provided in the case. rd Proper grammar, spelling,